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TV Is Going Away (Or Not)

Rain: The Growth Agency

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. My dad’s broadcast is now even being talked about as the “hack” for millennials to access TV.

Cable 40
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Live Video Marketing: Do?s, Don?ts and Experts? Tips From the Field

ClearVoice

Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not. Livestreamers need to think about how to keep the livestream interesting, and keep engagement up during the broadcast. Remember, live video isn’t new. Don’t ignore how the comments are playing out on livestreaming.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Additionally, OOH audio advertising solutions such as Vibenomics allow brands to connect with consumers through in-store background ads, broadcasting over speakers installed at shopping stores, ads in elevators and taxis, waiting room CCTVs etc. Wearables will augment programmatic advertising. 5G will cataly ze all programmatic advertising.

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A Shortish History of Online Video

Vidyard

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. Television changed that. The coffee pot pre-dates Google, so to find it, you had to either know where to look, or have someone tell you.