Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world. What platform do you advertise on? But let’s face it.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Strategy 124

SmartBug Media

AUGUST 21, 2023

Sephora’s Beauty Insider program offers free merchandise. Ulta’s Ultamate Rewards program provides exclusive discounts and gifts. North Face’s XPLR Pass program (formerly VIPeak) lets members trade points for savings. Ideally, you want to replicate these programs’ successes using your brand’s unique take on loyalty rewards.

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 99

Resources Enterprise Management Work Management Marketing Management 99

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. There Isn’t a Set Strategy In Place Yet.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

chiefmartech

MAY 16, 2016

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. 28% of marketing technology spend goes to infrastructure (e.g.,

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs.

Hubspot 77

Hubspot Cost Google Process 77

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. That’s where a social media marketing agency can be a lifesaver. OK, fair question.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 94

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. If you find that your email open rates are on the decline or your social media no longer feels spunky, a podcast can help you break out of a rut.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Metadata

SEPTEMBER 28, 2022

The life of a B2B marketer is full of decisions. Use image or video ads on Facebook and LinkedIn? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? In fact, they’re still shining—and our state of B2B social media advertising report proves that.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

FMG Suite

JUNE 11, 2019

What is Native Advertising for Financial Advisors ? Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Here, we will cover some of the most common types of native ads and how to get started on your own sponsored content.

Advertisements 40

Advertisements Advertising Ad brokers Banners 40

Porch Group Media

AUGUST 31, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Meet Luci Rainey.

First-Mover Advantage 52

First-Mover Advantage Paid Search Agency Planning Budget Programs 52

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. It’s not easy to fool a search engine algorithm in 2021.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. So why do so many marketers skip this step? Why are you creating this content and/or content hub?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

Hubspot

SEPTEMBER 27, 2023

From software-as-a-service (SaaS) providers to e-commerce platforms to media streaming services, managing subscriptions has become a critical part of successful business strategy. Subscription Billing Models Subscription Management Software: Key Features to Look For How Does Subscription Management Work? Send bills and invoices.

Work Management 63

Work Management Budget Programs Churn Rate Allocation 63

Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. By doing this, you can prioritize your ad budget by location. Evaluate your ad compared to your landing page.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

Optinmonster

JUNE 22, 2023

With the right tools and knowledge, you can have your small business website up and running in just a few hours. Why not just put up a free page on social media? Social media algorithms and usage rules can change in an instant. Suddenly, you might have to buy ads or pay a membership fee to get in front of your audience.

Small Business Marketing 88

Small Business Marketing Marketing Websites CMS Development Business 88

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. That being said, you don’t always have time to create the various kinds of content you should be creating. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. It can be more effective than ads.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. However, marketers still consider blogging a top marketing channel. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. That being said, you don’t always have time to create the various kinds of content you should be creating. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. It can be more effective than ads.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

Hubspot

MARCH 14, 2018

Who's making content worthy of a nearly hour-long visit to youtube.com? Musicians, TV networks, small businesses, and the self-employed all find monetary value in posting their own amazing content on a YouTube channel. Or, do you want your video content to generate ad revenue right from YouTube? Be an Advertiser.

Youtube 78

Youtube Advertising Agencies Adwords Mobile Advertising 78

Hubspot

OCTOBER 6, 2016

Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program.

Paid Search Agency 73

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 73

Hubspot

OCTOBER 10, 2011

Elisa is the Content Development Manager at WordStream Inc., a provider of search marketing software and services. She manages the WordStream Internet Marketing Blog and you can follow her on Twitter at @egabbert. The relevance of the keyword and ad to the search query. 2: Click-Through Rate.

Marketing Budget 28

Marketing Budget Campaigns Adwords CTR 28

Content Standard

APRIL 2, 2015

You’ve gone through the process of developing your content strategy , identifying your audiences, and defining your mission. Now you’re on track to becoming a brand storyteller at scale, and your program is churning out 10+ stories a week for your blog. Congratulations! Don’t make that mistake!

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

Optinmonster

SEPTEMBER 2, 2021

And one of the biggest names on the market is BigCommerce. But like it is with all digital tools, there’s no ONE solution that’s right for everyone. It might not have all the functionality you’re looking for, perhaps it’s out of your budget, or maybe you simply want to know your options. WooCommerce .

Ad Building 59

Ad Building eCommerce Work Management Best Practices 59

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media 111

Social Media Budget Programs Work Management Marketing Management 111

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Outreach

JUNE 2, 2020

Join us for a special two-part webinar series where we’re sharing our tips for pivoting and planning for a virtual event (part 1) and how to turn registrations and content into pipeline (part 2.). Session and Speaker Content. Transitioning content from an in-person presentation to a virtual session is much more difficult than it seems.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Content Standard

JANUARY 6, 2017

Imagine you’re a mid-level marketer who has a good thing going. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. You have an audience that’s willing to engage from time to time on Twitter.

Facebook 70

Facebook Video Marketing Youtube Budget Programs 70

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

FEBRUARY 20, 2013

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. If you need help, take a look at our brand new Sample Marketing Automation Internal Selling Template for some guidance. Senior executives want to see a coherent strategic rationale.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Budget Programs 48

SmartBug Media

SEPTEMBER 1, 2023

Creating and perfecting ad copy is an art, a science, and a strategic game. When winning that game comes down to single words or mere minutes, ad copy optimization with AI can give you a valuable assist. Our ad copy experts recently jumped into the world of ad copy optimization with AI. What Is Ad Copy Optimization?

Marketing AI 64

Marketing AI Paid Search Agency Optimization Ads 64

Salesforce Marketing Cloud

DECEMBER 14, 2022

Online search is at an all-time high, Google processes over 8.5 billion searches a day, that’s almost a million searches a second. of the global search market share — that’s a lot of people looking for a lot of information. The search engine is now sophisticated enough to finish our sentences.

Practices 98

Practices SEO Optimization Tips 98

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52