Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. engineering manager, social media manager) Pain point you’re solving (e.g. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

LeadSquared

JULY 20, 2022

In a short span of time, LeadSquared has helped us automate and transform our lead management process. Venkat Teja Project Manager, Commitbiz. In addition to business incorporation, the firm offers accounting, feasibility studies, and software consulting services to several enterprises in private, government, and academic sectors. .

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

Heinz Marketing

MARCH 11, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We discuss the future of account-based marketing, and side-track into the important area of marketing’s revenue responsibility.

Top of Funnel 64

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 64

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. of marketers say the primary goal of virtual events is to generate a pipeline. Internet bandwidth is as full as a storm runoff during a 1,000 year flood. Think About This.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62