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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. Data from outbound sales is the best signal for what’s working, versus leads from investors and friends.

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

In a short span of time, LeadSquared has helped us automate and transform our lead management process. Venkat Teja Project Manager, Commitbiz. In addition to business incorporation, the firm offers accounting, feasibility studies, and software consulting services to several enterprises in private, government, and academic sectors. .

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The Simple Guide to Running a Zoom Webinar

Vidyard

You may have already realized why online events are great for your marketing strategy. Webinars are one of the best uses of your online event bandwidth. PayPal Integration: Accept registration fees through Zoom. Webinar Reporting: View metrics on registration, attendees, engagement, and more. Sign Up Free.

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The Simple Guide to Running a Zoom Webinar

Vidyard

You may have already realized why online events are great for your marketing strategy. Webinars are one of the best uses of your online event bandwidth. PayPal Integration: Accept registration fees through Zoom. Webinar Reporting: View metrics on registration, attendees, engagement, and more. In Approval , click Edit.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We discuss the future of account-based marketing, and side-track into the important area of marketing’s revenue responsibility.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! There will be massive expansion into new market segments.