Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Sprout Social

OCTOBER 29, 2019

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. I would have a number of items on my list that remained—usually the items I had initially mapped out and planned for. By 5:00 p.m., Can you relate? Build up content sourcing systems.

Bandwidth 46

Bandwidth Template Work Management Curation 46

Content Marketing Institute

NOVEMBER 6, 2018

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. A #socialmedia channel plan is an advanced directive on how your brand operates on rented channels. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Planning 111

Planning Social Media Template Marketing Plans 111

Hinge Marketing

JANUARY 5, 2023

Without summarizing the whole movie, I’ll limit my plot synopsis to mention that things do not go to plan for the team that visits the planet. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Webbiquity

AUGUST 12, 2020

There is always another way apart from uploading it straight to a publisher like Apple Podcasts. Ideally, a basic hosting plan can still work out. It should handle your podcasts in terms of bandwidth, storage, and uptime. What are the Promotions and Marketing Features Available? And not everyone can do this.

Best Practices 262

Best Practices RSS Bandwidth Tagging 262

ClickZ

APRIL 18, 2020

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? When thinking about answering this question, my mind goes to a list of seven core responsibilities: Planning. Researching. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 128

Template Email Marketing Blast Campaigns Planning 128

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. Create a business plan. As they say, a dream without a plan is just a wish.

Paid Search Agency 96

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 96

nDash

JULY 12, 2022

What does this mean for challenging your content marketing team to be consistent? When it comes to content marketing, consistency is what builds trust between a brand and its audience. Here is a look at how you can bring consistency to your content marketing strategy this year. Entertainment. Solutions to Common Problems.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

Social Media 105

Social Media Template Work Management Marketing Management 105

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content Marketing 100

SmartBug Media

JUNE 14, 2021

With so many marketing automation platforms (MAPs) out there, it can be difficult to decide which one is best for your organization. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “. Ranks #1 in customer satisfaction by VentureBeat.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Forty-six per cent of all code generated on the platform is leveraging the help of this new tool and Microsoft has plans to launch additional Copilots across its entire suite of offerings.

Marketing AI 128

Marketing AI Generation Work Management Marketing Management 128

Optinmonster

DECEMBER 15, 2021

Does the provider have an outstanding customer support team? Note- renewal pricing is often higher than the published prices. Free domain name and SSL certificate with hosting plan. Marketing Center so you can view traffic/blog traffic and social media from the dashboard. Pricing: Hosting plans start at $9.95/month.

Work Management 76

Work Management Marketing Management Service Best Practices 76

Content Standard

SEPTEMBER 19, 2023

The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties. But how real are these risks for marketing organizations, and what can you do to mitigate them? Except…they didn’t.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. But you still have to get your butt out of bed every day and work the plan. So what are those guide posts?

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Social Media 127

Social Media Media Paid Social Agency Ideal Customer Profiles 127

Hubspot

DECEMBER 14, 2020

And, at this point, Instagram marketing has proven to be a smart tactic. But, while Instagram has been a great place for brands to engage target audiences, it hasn't always been easy for those companies to turn their followers into customers. When the app launched, Instagram only allowed links in profile bios.

Tools 101

Tools Planning eCommerce Paid Search Agency 101

ClearVoice

SEPTEMBER 22, 2023

Discover innovative ideas for your 2024 real estate content strategy, ensuring you’re equipped to make a significant impact in the market and stand out from the crowd. 5 Cutting-Edge Real Estate Content Ideas Check out these real estate content ideas to inspire your next marketing content for 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?)

Linkedin 103

Linkedin Ad Frequency Social Media Marketing Analytics Tools 103

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. Here's what they said. In the U.S. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. P is for Publish. Contents 1. Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Oktopost

MARCH 23, 2022

It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative.

Bandwidth 62

Bandwidth Ad Building Ad Frequency Paid Search Agency 62

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Only then can we start optimizing, promoting and marketing the site. Marketing Comes First. All design should start with marketing.

CMS Development 96

CMS Development Marketing Websites Paid Search Agency Work Management 96

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. Once you’ve published a variety of short-form videos, look at your data.

Buy 113

Buy Video Marketing Template Social Media 113

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. This makes sense, as B2B companies often forget that their customers are also consumers in their “real lives.”

Analysis 227

Analysis Budget Programs B2B Work Management 227

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Thinking about a major #marketing change? Click To Tweet.

Work Management 86

Work Management Advertising Agencies Marketing Management Content Marketing 86

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. How and when do you plan your derivative content?

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Content Standard

JUNE 2, 2017

Now enter the realm of B2B technology marketing: a realm of content that can be so nuanced, it can feel like searching for the content equivalent of the Holy Grail, accompanied by an audience even more elusive than a fish. Can you find this “content holy grail” without having to purchase a bunch of coconuts? Getting Technical.

B2B Marketing 83

B2B Marketing Work Management Planning Marketing Management 83

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. OK, fair question.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 94