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The marketing ROI problem has its roots in marketing culture

Martech

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

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Best Free eCommerce Software

TrustRadius Marketing

eCommerce software is ideal for business owners that want to set up and manage an online store. Here are some of the best free software options for your eCommerce business heading into 2023. The software providers below offer some of the best free eCommerce features to set up and manage an online business.

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31 free social media templates that will elevate your workflows

Sprout Social

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Starting with a template provides much needed direction so you can jump right into the work that matters. Facebook marketing strategy template Facebook is synonymous with social media.

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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

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5 Features Every Content Marketing Management Software Should Have

DivvyHQ

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

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Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

Effective skills and knowledge transfer are crucial to better enable organizations to retain their competitiveness and scale profitable growth in ever-changing market conditions. This can lead to a positive work environment and increased employee retention, which also contributes to improved productivity.

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Best Free eCommerce Software

TrustRadius Marketing

eCommerce software is ideal for business owners that want to set up and manage an online store. Here are some of the best free software options for your eCommerce business heading into 2023. 10 Usability Plugins and add-ons Inventory management Order processing Customer support SEO Personalization Square Online 9.1/10