Marketing Insider Group
NOVEMBER 28, 2022
Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! So what is marketing going to do now?
Zoominfo
JUNE 25, 2018
6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. YouTube is the third most visited site in the world after Google and Facebook. 400 hours of video are uploaded to YouTube every minute. Explore YouTube advertising.
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Marketing Insider Group
JANUARY 21, 2015
Consider that, as consumers, we largely don’t answer cold calls, watch television ads, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques of any kind. Their response is to get back to what they do best: creativity, design and storytelling. This is why marketing is hard.
Content Standard
MAY 22, 2016
The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.
Content Standard
JUNE 24, 2016
It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”
KoMarketing Associates
SEPTEMBER 29, 2017
No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. Brené Brown (Researcher and Storyteller). We live in a world where we can stream our favorite television shows with no commercials on Netflix, Hulu, HBO GO, etc.
Zoominfo
APRIL 9, 2019
6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. YouTube is the third most visited site in the world after Google and Facebook. 400 hours of video are uploaded to YouTube every minute. Explore YouTube advertising.
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