SmartBug Media

APRIL 21, 2021

Although many web designers understand the basics of CSS and HTML, there are many design and development issues that can easily be overlooked, especially when a website is passed off to a marketer or client who is then in charge of making updates. Avoid banner background issues. Avoid information overload.

Design 78

Design Banners Top of Funnel Planning 78

Choozle

JULY 1, 2020

Display advertising creative as we know it today had a very humble beginning. The first banner ad , AT&T’s “You Will” campaign, was displayed on Wired Magazine in 1994. With a myriad of different creative types, sizes, designs, call to actions, campaign goals, and more, the possibilities are endless!

Display 52

Display Resources Creativity Advertisements 52

Bannerflow

AUGUST 2, 2019

Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. Read on to discover our top 4 tips for overcoming banner blindness… What is banner blindness? It can also be referred to as ad blindness, banner noise or ad fatigue.

Banners 53

Banners Banner Ads Mobile Advertising CTR 53

Huptech Web

DECEMBER 7, 2023

You can incorporate; Interactive elements such as a clickable holiday banner or button that lеads dirеctly to your Christmas promotions pagе, encouraging recipients to takе immеdiatе action. A responsive design ensures a seamless and enjoyable experience for mobile users. And what kinds of CTAs can help you reach your goals?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Bannersnack

SEPTEMBER 30, 2019

It’s that time of the year again when all designers, advertisers, and marketers are searching all over Google to find the latest inspirational ideas for their next creative and spooky Halloween ad.

Banner Ads 56

Banner Ads Banners Ads Tips 56

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerrilla marketing isn’t nearly as intense, it’s equally as creative. It provides an outlet for almost unlimited creativity. 10 guerrilla Marketing Ideas.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Choozle

SEPTEMBER 23, 2020

We’re all tired of the static banner ads that share nothing of interest or relevance. As marketers look for new ways to engage with users, many have tapped into HTML5 creative as a way to drive engagement. Animated banner ads are the wiser investment because they ensure people are actually viewing your ads.

Creativity 52

Creativity Banner Ads Banners Landing Pages 52

Brightedge

MARCH 26, 2021

We’ve kept it simple in design, and it includes our logo, a navigational menu, CTA and search function. While you can take your website header design anywhere, you’ll want to maintain well-optimized, quick loading assets. There are endless opportunities to designing your header. What should my website header design look like?

Marketing Websites 111

Marketing Websites Design Optimization Tips 111

Bannerflow

DECEMBER 16, 2021

At the end of every quarter, we highlight the very best display campaigns out there, focusing on the use of technology, design, and impact of a campaign. Which design challenges were the most satisfying to solve? Ines Coppers: It was the first time we created a banner set using a data feed. How did using Bannerflow help?

Display 98

Display Advertising Agencies Advertisements Advertising 98

Terminus

OCTOBER 12, 2021

This playbook can include account-specific ads or banners, personalized web and chat experiences, customized landing pages, direct mail, thoughtful email outreach and more. We tested this use case out ourselves and found that account-specific targeted banners, like this one below, drove 5x more engagement than non-targeted email banners.

Account Based Marketing 58

Account Based Marketing ABM Creativity Examples 58

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Design Milk. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

Bannerflow

JANUARY 21, 2021

Whether alone in the office, working remote, or surviving home-schooling, designers and marketers collaborated via the cloud to get the job done. Not only do they show design flair and technological know-how but did so under the most extreme of circumstances during the past year. Finding the Best Display Campaign of 2020.

Display 98

Display Advertisements Advertising Campaigns 98

Bannerflow

OCTOBER 7, 2021

We spoke to Digital Designer at Telenor, Kristel Thalström about creating display campaigns at scale and how she designed the winning display ad. Kristel Thalström, Digital Designer, Telenor: We use it for both our upper funnel and tactical marketing. The template for our ads is clean and simple – especially in our banners.

Display 98

Display Campaigns Banners Best Practices 98

The Point

JANUARY 24, 2017

Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].” The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Webbiquity

DECEMBER 31, 2020

Billboard design has come a long way, and advances in digital billboards have opened up new creative possibilities. Outdoor billboards are actually more subtle and as effective as online billboards and banners. Here are some useful digital billboard design tips to give you inspiration. Billboards. Storefront Advertising.

Promotion 256

Promotion POS Business Paid Search Agency 256

Liveintent

JULY 6, 2022

Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads. Display ads also come in a variety of sizes, including: Leaderboard: 728×90 Skyscraper: 300×250 Medium rectangle: 160×600 Smartphone banner: 300×50 Billboard: 970×250 Portrait: 300×600.

Display 109

Display Ads Advertorials CPC 109

seo.co

MARCH 12, 2021

It’s a gritty, under-the-radar approach that aims to disarm the competition through clever, creative, and unforeseen methods that are unique and organic. And while guerilla marketing isn’t nearly as intense, it’s equally as creative. It provides an outlet for almost unlimited creativity. 10 Guerilla Marketing Ideas.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Bannerflow

SEPTEMBER 21, 2020

In fact, we believe its essential teams can produce engaging and creative display ads from the smallest screen to the very largest. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Use a form of creative automation.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

The Point

MAY 20, 2014

The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of the email expands to accommodate a larger screen, the header image immediately looks awkward, and disjointed from the rest of the design – more like a banner ad on a Website.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

Bannerflow

JUNE 17, 2021

Of which, Amedia Kreativ is the in-house creative agency for the publisher. What was the purpose of this campaign and how did this translate into design challenges? The main purpose was to show that Solberg Bil was selling the Ford Mustang Mach-E, and we wanted a creative way to show-off this exceptional car.

Display 98

Display Campaigns Best Practices Banners 98

Bannerflow

NOVEMBER 11, 2019

Ad tech is constantly evolving but quite often the creative part is left behind. Bannerflow’s newest ad creator, Creative Studio, is designed to resolve this. Creative Studio is version three of the Bannerflow ad editor and at its core is ten years of digital advertising user experience. By Designers, for Designers.

Creativity 45

Creativity Ads Generation Multi-Channel 45

Choozle

SEPTEMBER 25, 2018

HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. Popular B2C brands are known for using this type of creative to change the color of a car, choose a shoe out of a lineup, and take a 360 look at a high-tech watch.

Creativity 40

Creativity Banner Ads Banners Click Rate 40

Bannerflow

AUGUST 23, 2019

Programmatic creative is so much more than presenting the right offer at the right time. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. We will do this by answering the following questions: What is programmatic creative? Dynamic creative.

Creativity 40

Creativity Mobile Advertising Paid Search Agency Display 40

Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. Designed in our creative management platform (CMP), ATG’s emotive and sleek display campaign uses video to show a different angle to the world of horse racing. It shows another side to us as a brand.

Display 92

Display Advertising Agencies Advertisements Advertising 92

Digilant

OCTOBER 16, 2023

Banner Ad This ad unit is 728 pixels wide and 90 pixels tall (728×90) and is one of the most common banner ads because of its usual placement. Mobile Standard This ad banner is a 320×50 and is known as a mobile standard ad unit. However, it’s important to acknowledge that not all banner ads are created equal.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Bannerflow

JULY 30, 2021

Use Rich Media widgets to beat banner blindness. Find your best performing with creative optimisation tools. Use a powerful ad creator, such as Bannerflow’s Creative Studio and you are able to create ads fast. Imagine total creative freedom including animation and interactivity, but with the benefit of scaling at volume too.

Display 98

Display Campaigns Work Management Marketing & Strategy 98

Choozle

FEBRUARY 7, 2019

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI.

Creativity 44

Creativity Display Paid Search Agency Ads 44

The Point

SEPTEMBER 17, 2014

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. Sungard AS had solid creative in place and a very sophisticated nurturing program,” says Howard Sewell, Spear President.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Rain: The Growth Agency

MARCH 30, 2020

Executing on a new or revised creative strategy is critical, and each week that goes by without action may result in your messaging being out of step with your market or, even worse, triggering a negative reaction. Assemble and review every piece of creative. Sound daunting? You bet it is. It’s time to spring into action.

Creativity 52

Creativity Planning Advertising Agencies Advertising Mediums 52

Bannerflow

FEBRUARY 6, 2020

In this article we interview Acquisition Manager, Evelina Jensen, and Designer, Emilie Norman, of nordic internet bank, Bluestep Bank about how they innovate. Therefore, it is critical for us to have someone who can produce display advertising in-house – both creatively and quickly. How did this translate into design challenges?

Display 97

Display Advertising Agencies Advertisements Advertising 97

Bannerflow

JANUARY 31, 2019

Choosing the top banner campaign of 2018 was no easy task. While the Operations team looked at the level of complexity, and technical issues, for example, how the banner weight was kept down. Plus, the creative use of widgets and HTML5 animations. Bannerflow interview with Nova Designer, Kjartan Oddason. The reason?

Display 75

Display Paid Search Agency Ads Campaigns 75

Bannerflow

MAY 23, 2023

With a comprehensive 360 approach, every aspect of its campaign* was executed in twelve countries using Bannerflow’s Creative Management Platform. From the captivating landing pages to the dynamic banners and the immersive onsite material, Bannerflow helped Kaizen deliver unparalleled excellence.

Campaigns 52

Campaigns Banners Advertising Agencies Landing Pages 52

Bluetext

AUGUST 21, 2019

October 26, 1994 is a day that will be forgotten by few…it was the first day a banner ad (or any ad for that matter) was posted on the internet. AT&T paid $30,000 for the appearance of the first banner ad. Banner ads are rectangular displays that appear on web pages but can vary in appearance, theme, and content.

Banner Ads 23

Banner Ads Banners Paid Search Agency Ads 23

Bannerflow

AUGUST 3, 2021

Reuse and repurpose creative assets. Personalise ads with dynamic creative optimisation. So let’s take a look at the role e-commerce display advertising could play for retail with everything from real-time updates to ads, personalised banners and more. How Bannerflow Creative Studio can help. Looking to the future.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Bannerflow

SEPTEMBER 25, 2019

Every quarter, we highlight a display campaign built in our creative management platform (CMP) that stands-out. There were many excellent designs submitted and after analysis by our in-house creative team the best entry was chosen. What was the purpose of this campaign and how did this translate into design challenges?

Display 75

Display Advertisements Advertising Campaigns 75

Martech

OCTOBER 3, 2023

Marketo Engage UX improvements include ‘Used by’ enhancements for Design Studio assets In Engage, Marketo eliminated the switch that toggled between the classic interface and the Modern UX experience for Design Studio assets. These Design Studio interface improvements aid efficiency. Why we care. Why we care.

Marketo 120

Marketo Enterprise Management Template Sales Qualified Leads 120