Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. What implications do these habits have for how marketers think about the brand storytelling? Digital behavior is full of contradictions.

Storytelling 81

Storytelling Digital Marketing Funnels Brand Identity Branding 81

Trade Press Services

OCTOBER 16, 2023

That secret ingredient is brand storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.” Storytelling helps us connect and identify with the world around us. Follow a story arc.

Storytelling 52

Storytelling Brand Identity Branding Tips 52

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. Brand building to familiar faces.

Enterprise Management 309

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 309

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. in 2018 was only 48%, down from 58% in 2017.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brand Identity 134

Brand Identity Branding Advertising Agencies Allocation 134

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand? Storytelling is a powerful tool.

Ad Building 245

Ad Building Brand Identity Branding Tips 245

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness.

Ad Building 342

Ad Building Content Marketing Brand Identity Branding 342

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. Social impact storytelling needs to be a part of your content strategy in 2021.

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Storytelling Trends Ethics Content 218

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Case Study 89

Case Study Case Studies Storytelling Studies 89

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. We have the opportunity—and responsibility—to become trusted voices in this environment.

Media 94

Media Brand Identity Branding Storytelling 94

Contently

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general). Right now, not really!

Brand Identity 218

Brand Identity Branding Content Storytelling 218

Zoominfo

AUGUST 26, 2019

Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. Customers buy — and continue to buy — from brands they’re emotionally connected to. years), and will recommend brands at a rate of 71% ( source ). years (compared to 3.4 years (compared to 3.4

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect? We live in a story world.

Storytelling 171

Storytelling Consulting Marketing & Strategy Paid Search Agency 171

FMG Suite

FEBRUARY 2, 2021

Though it is millennia later, these principles are still the key to successful digital marketing and brand growth. . People needed to trust the stories they heard, and they needed others to trust them when they told a story. Today, automated campaigns and full digital marketing platforms are available to advisors.

Storytelling 98

Storytelling Word of Mouth Ad Exchange Trust Marketing 98

ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Salesforce Marketing Cloud

AUGUST 31, 2022

Trust is the connective tissue between a brand and its customers. Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. Lead with your heart.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. She is renowned for her ability to spearhead innovative strategies, catalyze growth, and deepen consumer engagement for iconic and rising brands. Episode Highlights: [02:55] What is Brand Bonding? —

CMO 77

CMO Brand Identity Branding Storytelling 77

DivvyHQ

MAY 3, 2021

Whether you work for a well-established brand, or you're in start-up mode, there's always a need to establish trust in both existing and new audiences. Content marketing can play a huge role in this effort, and here are five foolproof ways to get started.

Trust Marketing 85

Trust Marketing Content Marketing Brand Identity Branding 85

Marketing Insider Group

OCTOBER 12, 2020

But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. You must maximize your brand storytelling by ensuring consistent character and feel in everything you produce. Quick Takeaways : You are your brand. Why Is Brand Building Important for Startups?

Startups 357

Startups Ad Building Brand Identity Branding 357

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Cue data storytelling.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. Image via Neuroscience Marketing. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. So, they don’t buy it. Not so much.

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

Sage Marketing

APRIL 4, 2023

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” A brand is not a logo or a catchy slogan, as many people often think. A brand is a story. Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” A brand is not a logo or a catchy slogan, as many people often think. A brand is a story. Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? 3 Reasons To Using Storytelling In Your B2B Content. Help customers relate to your brand in your content.

Storytelling 75

Storytelling Brand Identity Branding Marketing & Strategy 75

Stevens & Tate

DECEMBER 12, 2022

Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. The Importance of Package Design to Your Brand. Consistency is what helps to strengthen your brand identity.

Design 121

Design Brand Identity Branding Storytelling 121

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Brand Identity 55

Brand Identity Branding B2B Thought Leadership Paid Search Agency 55

Content Standard

APRIL 19, 2024

Your brand message might be the culprit. With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. Struggling to cut through the noise and reach your ideal audience?

Enterprise Management 92

Enterprise Management Design Work Management Brand Identity 92

Convince & Convert

FEBRUARY 16, 2016

I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! Storytelling is so much bigger than marketing. Storytelling is so much bigger than marketing.

Storytelling 166

Storytelling Business Fulfillment Case Studies 166

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

Storytelling 59

Storytelling Content Marketing Paid Search Agency Content 59

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” In your words, how would you describe brand empathy?

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Seismic

MARCH 4, 2021

The best companies today are great storytellers. But before they purchase a product, buyers first engage with an organization’s brand story. B2C consumers are loyal to brands like Nike, Apple, and Tesla because their brand story resonates. Brands win big by connecting with the individual consumer on an emotional level.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Contently

JULY 16, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Then, once they build trust and increase domain authority, they can fill in their output with more clinical, encyclopedic content. This is an excerpt from our report: The State of Healthcare Content Marketing.

Brand Identity 209

Brand Identity Branding Case Studies Domain 209

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter? In fact, a memorable color palette increases brand recognition by up to 80% ( source ).

Brand Identity 223

Brand Identity Branding Business Zoominfo 223