illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. and then generate an ad tag. And here’s a success story!

Barriers 127

Barriers Brand Identity Branding Content 127

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 136

Viral Marketing Social Media Video Marketing Social Marketing 136

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Brand Identity 86

Brand Identity Branding Eye-Tracking Viral Marketing 86

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. As consumers are in control of how they consume content and interact with brands more than ever, brands all around the world are looking for the best way to get people raving about their product or service.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Generation 77

Optinmonster

FEBRUARY 28, 2022

To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. The premade templates and user-friendly visual builder get your contests launched in minutes. For you, that means free publicity and a buzz of excitement around your brand and contest. Easypromos. Key Features. Built-in analytics.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 106

Brand Identity Branding Communities Viral Marketing 106

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Brand Identity 111

Brand Identity Branding Marketing AI Social Media 111

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. What Is User-Generated Content?

User-Generated Content 111

User-Generated Content Generation Content Wiki 111

Convince & Convert

MARCH 17, 2016

Here’s where user-generated videos come in. It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Obviously, the brand has a tremendous amount to be gained by promoting their product.

User-Generated Content 113

User-Generated Content Video Marketing Peer-to-peer Generation 113

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 114

Social Media Social Marketing Paid Search Agency Media 114

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Generating high-quality leads is essential to get more sales and more revenue. However, the process of lead generation is not that easy. And 23% say that lead generation is the topmost benefit of email marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

Viral Marketing 149

Viral Marketing Facebook User-Generated Content Multi-Channel 149

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 120

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. million user videos created in only two days.

Brand Identity 107

Brand Identity Branding Tagging Viral Marketing 107

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Ethics 189

Ethics Social Media Trends Copyright 189

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Domino’s offered rewards for rival brands, enabled by image recognition. That’s why brands are eager to create smart mobile marketing campaigns that tap into this fast-growing audience.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Brand Identity 122

Brand Identity Branding FAQ Social Media 122

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Examples 106

Examples Brand Identity Branding Multi-Channel 106

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

Marketing Automation Services 318

Marketing Automation Services Marketing Budget Paid Search Agency Service 318

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. On its creators' account , the company announced it would be on the lookout for recycled content and stop recommending it to users on the Reels tab. First, they use a viral sound in their video, which can help them reach more users. Sassy Woof.

Brand Identity 101

Brand Identity Branding Viral Marketing Copyright 101

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more. Try stuff,” says Bosché.

B2B Marketing 133

B2B Marketing Brand Identity Branding B2B 133

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. Every day, consumers are bombarded with countless marketing messages, making it easy for your brand voice to get lost. If not, stick with us.

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

Content Standard

SEPTEMBER 10, 2021

Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Hubspot

MAY 24, 2017

Some produce generic content, which is akin to replicating a cola brand. Let's face it, most brands don't have the resources or expertise to compete with larger, more established companies with bigger marketing budgets. In this article, we'll focus on why brands should let their users help create value in content.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 159

Social Media SEO Cost Per Click Media 159

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. They’ve launched robust influencer partnerships, user-generated campaigns, and viral videos that grabbed the attention of online consumers – and they’re not slowing down any time soon.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. But social media platforms have overtaken them as Internet users’ go-tos for new information.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Sprout Social

JULY 12, 2022

It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place. Let’s get started. Credibility.

Tips 98

Tips Viral Marketing Social Media Guidelines 98

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Additionally, Time Magazine struck a deal last year to have its editorial staff work with Reddit’s audience team to incorporate user-generated content into more stories. What prompted the new features that bring publishers closer to your users?

Brand Identity 157

Brand Identity Branding Distribution Rules 157

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Look for influencers whose audience aligns with your target market and collaborate on content that showcases your brand or message. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content.

Campaigns 96

Campaigns Top of Funnel Best Practices Marketing AI 96

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. The search aspect is the most important for most users, which is why the social platform’s about section calls it is a visual discovery engine. Helping to extend the life of a pin, Pinterest users save pins. Surprised I’m asking?

Paid Content 138

Paid Content Search Marketing Promotion Advertising Agencies 138

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Maas , don’t worry.

Brand Identity 105

Brand Identity Branding Work Management Landing Pages 105

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81