markempa

JUNE 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He explained that his company had invested "big dollars" to install a new marketing automation software system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketing Land. LinkedIn revamps contacts tool to boost relationship management. Via ClickZ.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Biznology

JULY 19, 2018

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. Very cool stuff.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing’s plate is full. Sales and marketing operate on different frequencies. Sales isn’t into sharing data.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

NOVEMBER 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

Sales Engine

JUNE 20, 2017

MARKETING AUTOMATION AND LEAD MANAGEMENT SYSTEMS have allowed for a near-scientific breakdown of the sales funnel. Technological tools allow marketers to score leads and move them through the buying journey with the help of nurturing content. Sales reps are as important as ever—it’s just that their role has changed.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 And Ive got a lot of great feedback and questions.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard?

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

ERDM

JULY 24, 2017

And, per Boff, “When we apply these technologies in our teams and facilities, our customers and markets can reach their potential.” Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. Elizabeth Arden Goes Inside to Get Insights. Use Insights to Connect.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. I already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success. It was the first time I saw him speak and he did not disappoint. Social Media'

BtoB 100

BtoB Conference Social Media Twitter 100

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " This remains a hot topic for many sales and marketing leaders. " This remains a hot topic for many sales and marketing leaders.

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

markempa

AUGUST 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you sell services? Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Now look like heroes.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

Marketing Insider Group

JANUARY 25, 2011

.&# And although I’m usually a very optimistic person, I find it hard to say these words today. political environment and B2B Marketing in 2011. So what is the state of union in B2B Marketing? Similarly, here is what I think are some of the biggest questions surrounding B2B Marketing: Is B2B Marketing dead?

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Hinge Marketing

AUGUST 8, 2013

It’s been said that marketing is a balance of art and science. In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. By Amanda F. Batista, Guest Post.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Validating direct marketing lists. Creating a teleprospecting or lead management team, as an internal unit is easier said than done.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. We were in a big meeting discussing some marketing initiative or other, a. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Teleprospecting works. Sherpas findings contradict the "calling doesnt work" line weve heard for years. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect sales people to catch them.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

JANUARY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Industrial Marketing Today

JUNE 22, 2012

I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ).

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 100