B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc. in 2020 to 5.8%

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Blue Flame Thinking

NOVEMBER 5, 2020

Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. This translates into everything from scaling back planned campaigns to staff reductions. What to Consider as You Plan for 2021.

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DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. When a crisis hits, a company’s marketing budget is usually the first to go.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. Leveraging innovative marketing practices— 10%. Driving more value from my marketing spend— 6%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw. And that’s the theme for this week’s Unscripted Marketing Links [UML]. What sort of studies?

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accelerate agency

JANUARY 10, 2022

Whether you’re a brand new startup or an established business, building a SaaS marketing budget is a time-consuming project. As we’ll explore, building a SaaS marketing budget is about more than just figures. How much do SaaS companies spend on marketing? Does spending more on marketing equal more success?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

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B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. I included a detailed description of the survey in my first post , so I won't repeat that description here. For example, survey respondents with B2B product companies said they are currently spending 50.6%

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business.

Planning 96

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The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys report that as much as 60 percent of available MDF funds go unused.

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Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What?

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Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 132

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. MMM is a technique with a long history, and it continues to evolve.

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B2B Marketing Directions

SEPTEMBER 16, 2018

With the beginning of the fourth quarter less than a month away, many B2B companies have already started planning for 2019. Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year.

CMO 40

CMO Customer Surveys Trends Planning 40

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Stevens & Tate

APRIL 18, 2024

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients.

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B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

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Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees.

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Vision6

APRIL 30, 2024

Nearly 90 per cent of small businesses across Australia and New Zealand are concerned about the current economic climate impacting their businesses negatively this year, which might suggest they’d want to pull back on their marketing spend to reduce costs,” said Renee Chaplin, VP Asia Pacific for Constant Contact.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Allocadia

MARCH 31, 2019

Serving B2B markets worldwide, the company designs, develops and sells products and services that provide network infrastructure for networking requirements of service providers, enterprises, governments, and research and public sector organizations worldwide. . – Eric Andrews, VP Global Marketing Operations, Juniper Networks.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Budget 40

The Point

SEPTEMBER 20, 2010

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Spend more on content and less on media. Make SEM work harder. Sound familiar?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Marketing Blender

SEPTEMBER 23, 2019

How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Our Services.

Allocation 40

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Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. For example, Nora highlights findings from Forrester’s 2021 Content Preferences Survey: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Hinge Marketing

JANUARY 22, 2015

All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. Chaotic budgets based on a patchwork of beliefs rather than the goals and needs of the business. Fortunately, there’s a better way: basing the budget on research. The result?

Marketing Budget Creation 48

Marketing Budget Creation Allocation Peer-to-peer Planning 48

KoMarketing Associates

JANUARY 31, 2017

The majority of marketers rank PPC as the most effective digital ad channel. That being said, marketers also invest in social advertising – over 25 percent of marketers spend more than a quarter of their marketing budget on social media ads. Marketers Predict Mobile and Social Growth in 2017.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 108

Work Management Marketing Management Marketing Budget Budget Programs 108

Content Standard

NOVEMBER 29, 2014

Companies are planning to increase their marketing budgets in 2015 and, in doing so, allocate a bigger slice of the marketing pie to digital. New research from Gartner reveals that 50 percent of companies surveyed intend to boost their marketing budgets next year.

Marketing Budget Creation 40

Marketing Budget Creation Allocation Planning Gartner 40

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Here's a look at the top content marketing statistics and trends and how you can make the most of them. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

NOVEMBER 3, 2020

According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. Automation can also help reduce the risk of error if you still rely on manual data entry to create documents like budgets or spending logs.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Yet marketers continue to spend heavily on online advertising.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.

Campaigns 52

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Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. planned to have unified marketing data and 45% are already operating with a strategy in place ( Ascend2 , 2021). according to 46%, 43% and 42% of those surveyed, respectively. Adobe/Marketing Charts). Ascend2 , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

B2B Marketing Directions

NOVEMBER 7, 2020

In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget. to measure and analyze the economic landscape of content marketing. Content Marketing Spending Borrell's analysis found that U.S. companies spent $64.3

Spending 68

Spending Research Content Marketing Planning 68