KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Marketers are spending $3.5 billion will be invested in hosting and management, and $1.6 B2B Marketers and Data Management.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Other channels that will see an increase in investment include mobile marketing (67%), paid search (66%), website (66%) and SEO (66%).

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

B2B Marketing Directions

JULY 12, 2020

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. Nevertheless, the general view is that marketing is one of the first business functions to face budget cuts when times get tough.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. B2B Marketers and Their Dedication Toward Content Marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. While marketers may not be specifically adopting and shaping their marketing strategies around mobile, their audience is.”.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. in the spring survey. The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3

Allocation 113

Allocation Marketing Budget Forecasting Lead Scoring 113

B2B Marketing Directions

MARCH 14, 2021

The findings of the February 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The survey was fielded January 6-26, 2021. were VP level or above.

CMO 52

CMO Customer Surveys B2B B2B Marketing 52

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) display advertising, digital video).

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” To understand how analysts factor marketing into their assessment and valuation of the companies they cover. The survey had three findings that stood out to me: 1.

Cost 95

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 95

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. As their budgets have expanded, most B2B marketers (65%) now state that they are primarily focused on increasing brand awareness. of overall budgets at organizations.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

Heinz Marketing

SEPTEMBER 25, 2018

By Brian Hansford , VP of Performance Management at Heinz Marketing. Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. 45% are Demand Marketers – Accountable for pipeline or sourced revenue, but lacking confidence in their abilities to achieve the goal.

Marketing Report 88

Marketing Report Marketing Attribution Forecasting Advertising Agencies 88

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 288

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 288

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. I included a detailed description of the survey in my first post , so I won't repeat that description here. For example, survey respondents with B2B product companies said they are currently spending 50.6%

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 132

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 132

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 129

B2B Marketing Search Marketing B2B Multi-Channel 129

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. KoMarketing Associates was appreciative when GlobalSpec sent us a complimentary copy of the report for review. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. The biggest change in responses from B2B marketers between March 24 and April 23, unfortunately, was the expected decline in marketing budgets.

Planning 315

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 315

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent expansion, as spending on influencer-sponsored social media content in the U.S. times faster than traditional social media advertising spending, according to recently-pubished forecast data.

Marketing AI 128

Marketing AI B2B Marketing B2B Marketing Management 128

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 341 marketing leaders at U.S. Marketing Spending On average, marketing expenses amount to 9.8%

CMO 49

CMO Customer Surveys Allocation B2B 49

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 323 marketing leaders at U.S. B2B and B2C companies. As this table shows, only 35.4% As this table shows, only 35.4%

CMO 53

CMO Marketing AI Customer Surveys B2B 53

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

Startups 104

Startups Peer-to-peer Studies Ideal Customer Profiles 104

Hubspot

AUGUST 31, 2010

Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Below are a couple highlights from the latest report, released today. Marketing Spending Should Increase.

Budget Management 28

Budget Management CMO Customer Surveys Marketing Report 28

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn.

Social Media 316

Social Media B2B Thought Leadership Media B2B 316

B2B Marketing Directions

SEPTEMBER 16, 2018

Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year. The CMO Survey is a valuable resource for information regarding these important issues. Two-thirds of the respondents (66.0%) were affiliated with B2B companies.

CMO 40

CMO Customer Surveys Trends Planning 40

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. How has AI impacted the market? Let’s look at these steps in detail.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Too often, we stay there in our little marketing silos, doing what we’re told. Quick Takeaways.

Trust Marketing 309

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 309

Martech

AUGUST 8, 2022

Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. . Differentiating their brand from competitors was next on the list of biggest marketing challenges with 17%.

Enterprise Management 82

Enterprise Management Work Management Differentiation Customer Surveys 82