Hinge Marketing

FEBRUARY 3, 2021

Yet in spite of it all, many Architecture, Engineering and Construction (AEC) firms have managed to thrive, riding the waves of uncertainty and resetting their course. The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. About the Study. Perhaps Their Focus Was in the Right Place?

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 325

Account Based Marketing ABM Work Management Marketing Management 325

ANNUITAS

NOVEMBER 29, 2023

The CEO gets to this place because (s)he has multiple levers to pull to drive financial results, and depending on his/her background, CEOs may not come at the problem from a marketing POV. For those CEOs who are former accountants, investment bankers or management consultants, they often look to financial levers as a path to driving profits.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. How Do Marketers Spend Their Budgets?

Marketing Budget 288

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 288

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

accelerate agency

APRIL 12, 2023

Here’s a quick look at what we’ll be covering: What is SaaS marketing? How is SaaS marketing different? Why do B2B companies need SaaS marketing? In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

ANNUITAS

AUGUST 30, 2018

As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and even CEOs). Why is marketing’s story so different than sales? Lack of Trust in the CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

illumin

MAY 9, 2024

We mentioned how the why and if of processes often get overlooked when executing marketing campaigns. Identify high-value marketing channels Because it helps you understand better what resonates with your customers, you are able to better manage your marketing spending and budget.

Advertisements 59

Advertisements Advertising Brand Identity Branding 59

The ABM Agency

APRIL 10, 2023

Conclusion The Fundamentals of Account-Based Marketing Discover the basics of account-based marketing (ABM) , a highly targeted approach to B2B sales and marketing that uses personalized communication to win new business from specific companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. Increased marketing spend in uncertainty drives profit.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

accelerate agency

OCTOBER 21, 2020

Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different? Tried and tested SaaS marketing strategies. Utilise content marketing. Spend time on your site’s SEO. Undertake intelligent referral marketing. Tried & Tested SaaS Marketing Strategy.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Hubspot

DECEMBER 7, 2023

It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Sales professionals who are doing their best work in Q4 are executing their sales processes to perfection.

Urgency Marketing 85

Urgency Marketing Tips Work Management Marketing Management 85

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Zoominfo

AUGUST 3, 2022

Unfortunately, that’s not really an actionable business tactic. All too often, marketing budgets are the first to be scaled back. But cutting back on marketing isn’t always what’s best for your business. Should You be Cutting Back on Marketing Spend? But this number lags behind pre-pandemic spending.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Inbox Insight

OCTOBER 9, 2023

B2B businesses have recognized its potential to optimize their marketing efforts and build lasting relationships with their key accounts. According to a study by SiriusDecisions , 92% of B2B marketers worldwide consider Account-Based Marketing ‘extremely’ or ‘very’ important to their overall marketing efforts.

Account Based Marketing 106

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 106

B2B Digital Marketer

MARCH 28, 2024

08:43 – 10:12) Sharon underscores the significance of precise audience targeting and provides a nuanced view on leveraging full-funnel marketing for B2B success. (10:16 10:16 – 12:21) Guidance on diversifying efforts across the marketing funnel to secure future growth, coupled with actionable marketing strategy tips. (15:10

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Customer Experience Matrix

MARCH 29, 2017

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. That wouldn’t be the case if martech spend were equal to all other tech spending combined.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. What sort of studies?

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

ANNUITAS

AUGUST 27, 2015

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1%

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

Webbiquity

NOVEMBER 3, 2020

If you do accounting and budgeting in-house, reducing errors can also help you cut back on costs, avoid unexpected expenses, and know how much money your business really has. One study on IT outsourcing found that automating these services could provide a total cost reduction of 26-66%. Saving Money for Your Tech Company.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: TrustRadius).

Stats 108

Stats Work Management B2B Marketing Marketing Management 108

Zoominfo

MAY 3, 2020

6 Types of Marketing Attribution Models There are many different attribution models available to marketers—and there’s no definitive right or wrong choice. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. Next, we provide an overview of six effective attribution models.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Webcast Curation Content 120

Directive Agency

FEBRUARY 28, 2022

This guide will help you understand what B2B SEO and B2C SEO are by defining each and and outlining all the pros, cons, importance, and scenarios where one would implement specific strategies and tactics. SEO for B2B SaaS is implementing SEO strategies and tactics to increase organic traffic on a SaaS company website. What is B2C SEO?

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. Allocadia's report is particularly useful because in describes actual spending decisions made by companies dealing with real-world circumstances.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Kevin Indig

SEPTEMBER 4, 2023

Low ARPU (Average Revenue Per User) makes advertising or outbound sales too expensive for buyer/seller marketplaces. Retail marketplaces can scale on advertising but lean on SEO to diversify growth channels and make marketing spend sustainable. It’s like funnel optimization, just broader. What metrics are critical?

SEO 59

SEO Effectiveness Aggregators Product 59

Top Rank Marketing

SEPTEMBER 15, 2023

percent noting a greater sales pipeline, and 11.1 MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1

Marketing AI 128

Marketing AI B2B Marketing B2B Marketing Management 128

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

DECEMBER 13, 2011

So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012? Marketing Automation and Lead-to-Revenue. I think this is a huge mistake!

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Content Creation: 30%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52