Content Standard

APRIL 23, 2024

So why the recent flurry of headlines pronouncing the death of the CMO? In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. Thankfully, I know very few CMOs who fit this description. Across industries and business models, marketing is essential to surviving and thriving.

CMO 86

CMO Enterprise Management Planning Work Management 86

Martech

MAY 25, 2023

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.

Gartner 108

Gartner Lead Ranking CMO Conference 108

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. CMOs have long encountered this problem. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Did your SEO program lead to a surge in web traffic?

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. This could result in more budget being allocated to content marketing in the future. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue. It’s pretty clear what’s on the minds of marketers,” wrote the authors of the report. “As

Spending 292

Spending Budget Programs Gartner CMO 292

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Gartner found that the mean percentage of total company revenue allocated to marketing in 2021 is 6.4%, down from an average of 11% in 2020.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. more likely to get increased budgets. Mentoring programs. Neither is hesitation.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5%

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. This has made for a challenging 2023. Their approach? It should orchestrate interactions online … and offline.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. When I talk to CMOs, they all know it, they all feel it.” At 18 months CMOs have the briefest tenure of any C-suite office.

Marketing Management 98

Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He has more than 20 years of experience in enterprise software, and 15 in product marketing and management roles.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. All respondents were required to be involved in decisions regarding marketing operations and/or the alignment of marketing budgets, resources and processes.

Gartner 64

Gartner Research Enterprise Management Planning 64

Hubspot

MARCH 23, 2021

It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors.

Budget Programs 96

Budget Programs Allocation Marketing Budget Work Management 96

chiefmartech

AUGUST 16, 2023

The rates at which CRMs, email platforms, analytics/BI, and other attribution and performance tools were replaced have been cut by more than half. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. I remember working at an enterprise software company and being invited to a meeting by a colleague. It is typically one of the biggest line items in any CMO’s budget.

Enterprise Management 125

Enterprise Management Marketing Automation Services Budget Programs Gartner 125

Bluetext

MARCH 6, 2024

1 worldwide by revenue in the Gartner® Market Share report. With a penchant for innovative branding, digital communications, and sales programs, Damien’s insights and leadership philosophy have shaped the trajectory of some of the world’s most prominent firms.

CMO 26

CMO Brand Identity Branding Marketing Budget 26

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

CMO 208

CMO Gartner Budget Programs Spending 208

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built. Ask the CEO/CMO why she wants you to use AI?

Marketing AI 118

Marketing AI Allocation CMO RFP 118

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% Re-frame the Questions Coming From Finance.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Martech

SEPTEMBER 3, 2021

Marketing budgets slashed in 2021: Gartner. In its report, “The State of Marketing Budgets 2021,” analyst firm Gartner finds marketing budgets as a percentage of revenue falling to “their lowest level in recent history.” Budgets were almost cut in half, falling from 11% in 2020 to 6.4% Does it scale?

Allocation 117

Allocation Gartner Budget Programs Paid Search Agency 117

Martech

AUGUST 19, 2022

Technical debt in the case of marketing technology is similar to that of software development projects. The CMO and CTO didn’t have much in common a decade ago. Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey. Wrapping up.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing Budget 115

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Why CMOs Need Predictive. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Content Standard

JULY 14, 2021

As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. In no particular order, here are some of the most key factors to consider as you evaluate partners.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Parse.ly

OCTOBER 7, 2021

Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can customer journey mapping and planning help us secure budget and buy-in for next year? “One of the things that always happens in Q4 is that you get into budgeting and planning.”

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Only B2B

FEBRUARY 11, 2024

Cost-Effective: Usually requires minimal additional investment beyond existing tools. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Leverage their anonymized data on prospects actively researching similar tools. Evaluate your resources and budget.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Convince & Convert

MARCH 4, 2016

Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Aligned Goals. Engagement is a key indicator of marketing success.

Budget Programs 107

Budget Programs ROI Marketing Automation Services Marketing Budget 107

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. It can be used to uncover a customer’s purchase patterns, budget and growth projections, and even sentiment signals towards a company and its competitors.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Convince & Convert

JANUARY 8, 2014

Can You Increase the Budget for Everything? The oft-reported prediction from Gartner that the CMO will control more technology budget than the CIO by 2017 may in fact turn out to be true, but that’s still three year off – allegedly. If So, Please Call Me. About the Jay Baer: Follow @jaybaer.

Planning 145

Planning Marketing Budget Creation Budget Programs Paid Content 145

Martech

SEPTEMBER 16, 2022

Who uses or works with content marketing tools? What types of tools or software enable content marketing? Content automation tools and platforms allow companies to produce, manage, share and amplify content while facilitating scalability. Of course, there are tech tools that help with this. Additional reading.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Martech

DECEMBER 12, 2022

One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training.

Training 112

Training Spending Work Management Marketing Management 112

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend.

Analytics 117

Analytics Allocation Product Work Management 117

chiefmartech

MAY 16, 2016

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. servers, storage, network) to run marketing software. But I digress.).

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. As a forecaster , to predict the outcome that raising or lowering marketing budgets will have on marketing’s contribution to the overall budget.

Marketing Mix 115

Marketing Mix Marketing Attribution Lead Ranking Planning 115