The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader
Content Standard
APRIL 23, 2024
So why the recent flurry of headlines pronouncing the death of the CMO? In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. Thankfully, I know very few CMOs who fit this description. Successful CMOs are effectively becoming customer ethnographers.
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