KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Optimizely.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Heinz Marketing

OCTOBER 19, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Marketing departments are often the first to find their budgets cut. Always a big culprit in extra spending here are tools and licenses. In addition, look at opportunities to share licenses.

Enterprise Management 116

Enterprise Management Marketing Budget Budget Programs Work Management 116

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 331

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 331

The Marketing Blender

OCTOBER 1, 2022

Our Services. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. See Our Work. . Who We Are. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. Not convinced? We have proof! 3…2…1…Action!

Marketing Budget 223

Marketing Budget Work Management Marketing Management Marketing Budget Creation 223

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. This substantial increase in ad spend is good news for publishers and ad platforms.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

Marketing Insider Group

JANUARY 21, 2020

Budgeting is never a fun process. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

Budget Programs 286

Budget Programs Paid Search Agency Content Marketing Planning 286

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. It ensures you’re not throwing away money but investing where it will make the most difference and get you the best returns. Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Fortunately, there’s a simple solution to tackling the biggest ones. Key Takeaways. Image: SEMrush.

Paid Content 316

Paid Content Customer Surveys Marketing Budget Paid Search Agency 316

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 340

Marketing Budget Creation Paid Content Planning Peer-to-peer 340

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 110

Marketing Budget Budget Programs Enterprise Management Work Management 110

Digilant

FEBRUARY 22, 2023

adults spend an average of 13 hours and 11 minutes with some form of media daily. Whether it holds their entire focus or is in the background while they multitask, in one way or another, people are constantly consuming content. What does all of this mean for advertisers? As such, advertisers can deliver on just that.

Paid Content 52

Paid Content Social Media Advertisements Advertising 52

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. 1: Branding.

Small Business Marketing 137

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 137

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% They’re prepared to cut marketing as well as travel and real estate.

Gartner 121

Gartner Marketing Budget Budget Programs Allocation 121

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world. What platform do you advertise on? But let’s face it.

Paid Content 138

Paid Content Advertising Agencies Paid Search Agency SMB 138

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. of the marketing budget, down from about 25.4% Spending also fell for staff and agencies, while paid media grew. Digital leads paid media. of budgets this year, up from 54.9%

Spending 111

Spending Marketing AI Gartner Advertising Agencies 111

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Source ) Why is that?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. It determines how much you can invest in paid ads or tools like marketing automation. But what comprises a content budget?

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Hubspot

MARCH 27, 2020

As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Marketing Costs for a Startup.

Marketing Budget 93

Marketing Budget Marketing Budget Creation Startups Budget Programs 93

Content Standard

JANUARY 4, 2019

The history of media has always been fueled by classic rivalries. Or for those working in the digital space, content marketing and advertising. But as 2019 rapidly approaches, a new sort of understanding has started to arise in marketing offices. What could this new dynamic mean for content marketers?

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Marketing 261

MARCH 31, 2020

Marketing Alternatives to In-Person Event. Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

EveryoneSocial

JUNE 14, 2022

Marketing is constantly evolving and the way buyers consume also changes. But within marketing, there will always be channels that are part of the overall playbook. One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). Let’s explore!

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Hubspot

FEBRUARY 21, 2018

Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Included in our eight budget templates bundle is a template to manage your website redesign.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. Alternative options such as Facebook or Twitter are more commonly used for organizations marketing directly to consumers.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. Go deeper than demographics and even firmographics.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Paid ads are a smart move, but you’ve gotta invest in them the right way.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. Hootsuite Media Pro What is a MarTech Stack?

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62