Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Moz

MAY 6, 2019

Yes, you want to inform your visitors, but doing that alone is not enough. You may not easily see it, but it’s there, and it’s meant to help you, the reader, through your journey to making a well-informed, confident decision— whatever that decision may be. You have the rest of your website to provide that information.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

The Lead Agency

MARCH 27, 2018

The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them. B2B businesses of all sizes contain departments that are impacted by digital transformation. B2B businesses cater to customers that are information seekers.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Industrial Marketing Today

JUNE 4, 2011

A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). Industrial marketers who don’t use a blog are missing a key component of feeding the top of their sales funnels. Source: HubSpot , The 2011 State of Inbound Marketing).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

AUGUST 28, 2012

We often hear people say they've tried blogging, but "it doesn't work." When we dig a little deeper, however, we find that they blogged three days in a row last January and then gave up when their site traffic didn't jump. Business blogging requires consistent, long-term effort, not short sprints of intense activity.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

ClearVoice

JUNE 13, 2022

The most successful blogs have a clear focus. Imagine that you’re looking for in-depth information on a particular topic — let’s say how to make a perfect cup of coffee in a single-cup coffeemaker. Keyword strategy is a critical element of a successful business blog.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Hubspot

DECEMBER 29, 2014

What type of content are they already engaging with on other blogs? If you discover the information your customers seek and then become the go-to blog for providing that information, they will likely start to trust you. Do you want your customers seeking purchasing information from your competitors? 3) Competition.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

MARCH 2, 2016

Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Are you utilizing progressive profiling to collect added information from contact reconverting on your website? 3) Voice & Messaging. To all of them.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did they click on the CTA at the end of the blog post? A keyword -- or keyword phrase -- is what a search engine user inputs when looking for information.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). 7) Is my information credible?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. analyzing the trends, and developing actionable insights to make better informed marketing decisions. HubSpot has APIs that developers use to get information from our software into theirs.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. Is a Blog Still Important in 2011? And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100