Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. Because blogging helps you grow traffic and trust.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

MARCH 31, 2020

How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. If your traffic is low. Low traffic can be due to many different factors, like poor optimization. It’s also two accounts for the business to manage," notes Hendrickson.

Social Media 94

Social Media Advertising Channels Media Work Management 94

Hubspot

JUNE 16, 2020

Blog posts can be highly engaging vehicles to entertain and inform the reader, and with the addition of widgets like calls-to-action, offer your customers more ways to familiarize themselves with your company. Once you identify the purpose of your blog, you can finalize a goal that will allow you to create content that reaches them.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

ClearVoice

JUNE 24, 2021

Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. Blogging content is still effective. 4x the shares and promotion by readers.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. Blogs draw leads.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). HubSpot ). 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: LinkedIn Pulse ). Lead quality > lead quantity?

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

ClearVoice

DECEMBER 8, 2020

Gonimah writes, “Brands can harness conversations and content on social media to make informed decisions that protect their reputation.” According to Diana Gonimah’s article with Storyful, social media sentiment can significantly impact your overall brand perception. Whatever you plan to do, show up and do that consistently.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

FEBRUARY 23, 2011

Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Blog Grade is the score generated by HubSpot's free Blog Grader tool.

Hubspot 28

Hubspot Blogger Internet Marketing Display 28

Hubspot

DECEMBER 2, 2011

As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Lists – People like to read posts with a nice, simple presentation of information. Advertising – Unless you are generating tons of traffic this is a waste.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

DECEMBER 5, 2011

Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog. Technorati and AllTop are two of the general-topic blog directories. Free blog platforms like TypePad and WordPress produce clean code out of the box. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. 1) Organic Search.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

APRIL 5, 2018

billion searches for information are made per day? In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

MARCH 28, 2019

In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). Therefore, most of us rely on “lead magnets” - exchanges of value for information. This is particularly true if your traffic numbers are small and your visitors are relatively homogenous.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

SEPTEMBER 28, 2010

Drop it into your blog and do a little editing based on how you’ve defined your audience and BOOM… you have your first article. If you don’t have information like this available, go to other blogs and take your own spin on controversial or interesting posts. Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Industrial Marketing Today

SEPTEMBER 6, 2011

They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. For example, is January typically a strong month for your blog? Google Analytics is another option for non-HubSpot users.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Build Authority and Establish Trust.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

LeadSquared

NOVEMBER 24, 2015

Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. But on the outset, presentation through social media, email marketing, website (widget) and business blog would help.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Pew Research Center ). Optinmonster.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. 1) It helps drive traffic to your website.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 9, 2010

Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog. Connect with HubSpot :

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. Traffic is the lifeblood of internet marketing.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40