Inbox Insight

OCTOBER 6, 2020

Here are the 7 key reasons B2B marketers are harnessing intent data today , and why you should be too…. One of the most frequently-referenced reasons for using intent data in demand generation is creating and developing effective buyer personas , according to the 200 senior marketers we surveyed.

Intent Data 104

Intent Data Demand Generation Intent Lead Scoring 104

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Finally, 3rd party intent data offers scale.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Misunderstanding the value of third-party intent data.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Inbox Insight

NOVEMBER 17, 2020

It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Martech

OCTOBER 28, 2021

. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” ” Not all customers have the same level of intent when they enter your business sales funnel. Understanding buyer intent. Define the intent data.

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. My general advice is to stay away from newly acquired companies,” writes Ryan. Understanding buyer intent .

Top of Funnel 103

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 103

NetLine

DECEMBER 7, 2023

It’s no longer enough to broadly target an industry or job title. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). That’s what buyer-level intent data provides.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Content4Demand

NOVEMBER 5, 2021

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Albacross

JANUARY 19, 2022

To act faster on high-value accounts that are ready to buy, you can divide revealed accounts into different segmentations based on Urgency Levels. Here’s an example of how PayFit implemented an Intent Signal Project to increase the conversion by 83%.). Furthermore, you can also create segments for each targeted market.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. How Does the Intent Discovery Tool Work? Sales and Marketing’s Greatest Dilemma.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . First party vs. Third-party Intent Data . Using Both Buyer Intent Data Types .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Inbox Insight

JULY 28, 2020

But in a time of uncertainty, understanding B2B buyer behavior is more important than ever. Getting inside the minds of your target audience will help you tailor your strategy more effectively. IT buyers have very specific challenges they want to overcome, and therefore want products that solve these problems.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Where does that leave us?

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Rollworks

SEPTEMBER 13, 2018

Once the ABM team identifies target accounts, they should review them with the sales team who can provide insights drawing from their experiences. It’s important for the marketing team to not get locked down on their target account list too soon and be flexible to changing it based on the feedback.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. The result is better engagement, faster sales cycles, and stronger relationships with accounts that will deliver more long-term value.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

SalesIntel

APRIL 2, 2024

Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately. We’ve listed 20 sales intelligence tools that offer sales and marketing teams a range of solutions for prospecting, account-based marketing and demand generation.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

NetLine

JUNE 5, 2023

Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent. Target More Effectively Knowing precisely who to reach is quite freeing.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Terminus

MAY 28, 2021

This new enhancement offers better account matching and targeting, campaign-level reporting, and access to additional ad formats. Corrina Owens , Director of Marketing, and Head of ABM and Demand Generation at Profisee, and Jennifer Leaver , Sr. This is how we serve the most targeted and relevant ads to prospects.

Marketing Management 26

Marketing Management Linkedin Demand Generation Generation 26

Inbox Insight

MAY 7, 2019

A step-by-step guide to turning knowledge about your target DMU into actionable buyer personas. This article is part of our marketing mini-series on B2B Marketing Segmentation , designed to help marketing professionals advance their targeting techniques to drive performance. DMU Buyer Persona Template. View in full here.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

6sense

DECEMBER 10, 2021

6sense orchestration (for account targeted advertising/email). And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

PureB2B

APRIL 19, 2022

This is where intent marketing steps in. By harnessing and optimizing buyer intent, you can attract the right audiences who are more likely to convert into customers. Statistics show that 80% of B2B marketers use intent data to deliver dynamic and personalized experiences to prospective clients. Getting Quality Data.

Intent Data 62

Intent Data Intent Work Management Optimization 62

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52