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Albacross and Bombora announce partnership to enhance Buyer Intent Data and Account Based Marketing in Europe

Albacross

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

How Firmographic Data is Collected Company Websites: Gathering information from company websites, such as About Us pages, product pages, or press releases. Buyer Intent Data Buyer intent data reveals the signals or indicators that potential customers are actively researching or intending to make a purchase.

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Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

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Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

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Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

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Why Intent Data Matters

NetLine

Intent data is that very thing. To state it more specifically, buyer -level intent data is that very thing. Said plainly, buyer-level intent, or buyer intent data, is the measure of an individual prospect’s readiness to make a purchase within a given timeframe.

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Headline Roundup: Display Ads Evolving With Buyer Intent

Aberdeen

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). Know Your Buyers Need for Speed. Amazon to Launch Ads via Mobile.