Inbox Insight

NOVEMBER 10, 2023

When utilized effectively, third-party intent data can provide a whole range of benefits that first-party data might not have the ability to bring. For example, it can harvest interest earlier in the buyer journey, enabling Sales and Marketing teams to adapt their communications with this account in order to encourage engagement.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Your team gains a clearer picture of buyer personas.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Inbox Insight

OCTOBER 19, 2020

When utilized effectively, third-party intent data can provide a whole range of benefits that first-party data might not have the ability to bring. Finally, third-party intent data offers scale. 41% of marketers even consider intent data to be at the heart of what they do.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40