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All Eyes on the Ads? What Marketers Can Learn from Super Bowl Commercials

Outbrain

Ideally, this creates a buzz around the brand even before the event. The vehicle was raffled off in the aftermath, leaving fans disappointed and marketers affirmed on just how much buzz a brand can garner around the Super Bowl. If one of the spots goes viral, this might lead to excellent performance results as well.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Results : 500,000 viral updates on company products. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter? By now, you should be getting the idea of ways to expand your thinking on justifying social media. Finding intent to purchase.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

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A Blogging Style to Call Your Own

Industrial Marketing Today

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. There are examples and additional resources too.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? This helps me keep this blog totally advertising-free. I hope to see you logged in at Facebook Success Summit!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. It’s not viral unless it is. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.