illumin
APRIL 9, 2024
What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. They also offer a unique opportunity to connect with audiences at scale since more viewers are abandoning cable in favor of streaming platforms. They are not.
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. These platforms offer the advantage of reaching viewers who have cut the cord on traditional cable and satellite TV, making them a valuable target audience. Dig deeper: 4 tips to get the most out of CTV advertising 5.
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Martech
MARCH 6, 2023
Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.
ClickZ
JANUARY 21, 2021
With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. AR technologies for product packaging can benefit you in a number of ways: Powerful brand storytelling. AR technologies allow you to do this. Entertain customers.
Content Standard
SEPTEMBER 2, 2016
With its landmark deal with the NFL, Twitter’s livestreaming platform is shaping up to bear close resemblance to traditional television formats. Already a proven destination for mobile video, Snapchat’s advantage lies at an intersection of two key strengths: storytelling and video.
Content Standard
APRIL 8, 2015
But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? Interactive content streamed through social channels has connected consumers in a way that could never have been done through broadcast television alone. Where is social media headed next?
Vidyard
JANUARY 30, 2014
The evolution of media simply dictates that brands will take the television experience (something familiar) and move what works (storytelling) to the Internet where more people are hanging out (millennials don’t subscribe to cable, but turn to the Internet instead).
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