Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

Click Rate 97

Click Rate Purchase Best Practices Trigger Marketing 97

SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. What you need is a carefully crafted email sequence.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

SendX

MARCH 6, 2024

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 299

CTR Advertising Benchmark Email Marketing Click Rate 299

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Belkins

MAY 19, 2020

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits.

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

SendX

APRIL 16, 2021

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. What’s the Scoop on ROI for Email Marketing? The initial value is the amount of money allocated to your email marketing campaign.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Opt Intelligence

APRIL 25, 2021

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Just like it sounds, this is the number of people who opened your email.

Email Campaigns 62

Email Campaigns Campaigns Open Rate Click Rate 62

DotDigital

MAY 6, 2021

5 ecommerce campaigns to drive conversions and sales . Using the tools at your fingertips you can create campaigns designed to target the right customer at the right time. This makes it easier than ever to design automated email marketing campaigns that are relevant and timely. . Aftersales campaign .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. The first step is to create an email campaign using industry best practices and combine those with the information you already have about your current user base and prospective leads.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Webbiquity

JANUARY 17, 2020

If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. How can GDPR be good for email marketing campaigns?

Email Marketing 302

Email Marketing Campaigns Opt-in Planning 302

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Mailmunch

MAY 31, 2021

Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%. Flash sale emails.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Zoominfo

OCTOBER 23, 2018

But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Litmus

OCTOBER 8, 2019

Are you working hard to make your emails a little better every day? One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. It’s a simple but powerful approach.

Email Campaigns 47

Email Campaigns Hubspot Campaigns Copywriting 47

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

ClearVoice

MAY 7, 2024

No one likes getting abysmal results out of their personalized marketing campaigns. Getting to grips with detailed audience segmentation can transform your campaigns, boosting engagement, clicks, conversions, and, ultimately, sales. This helps you better target your marketing efforts and improve campaign outcomes.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. For instance, if your overarching goal is to increase sales, then your marketing goal could be to generate more leads or improve your conversion rates.

Work Management 284

Work Management Marketing Management Budget Programs Allocation 284

Scoop.it

JULY 12, 2022

And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign. So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes.

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? The ratings are assigned and stored by providers.

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Link clicks.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research. That said, how much should one invest in email marketing? Are you investing in campaign performance reporting and analytics?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Your remarketing campaigns must be well-thought-out and executed strategically to be effective. Effective Techniques for Successful Remarketing Campaigns 1.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Your remarketing campaigns must be well-thought-out and executed strategically to be effective. Effective Techniques for Successful Remarketing Campaigns 1.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Litmus

APRIL 17, 2024

Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. Drive engagement and clicks by creating a fun, mysterious way to share special updates like a free gift with purchase or an upcoming product launch.

Click Rate 94

Click Rate Display Email Campaigns Validation 94

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 104

Click Rate Budget Programs Case Studies Open Rate 104

Only B2B

JUNE 25, 2021

LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . Create An Email Marketing Plan . Clueless about your Email Marketing Plan? To make your planning part easier, we have introduced some best practices that will be useful when devising an email marketing strategy. . Don’t sweat it!

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Download the ebook.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Optinmonster

JANUARY 24, 2024

As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Let’s start with how to measure email marketing success. Other metrics need to be measured every month.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. 72% of consumers only respond to email messages directed toward them – that is personalization. Driving actions. Sales growth.

Email Marketing 126

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 126