Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 105

Email Marketing Gartner Peer-to-peer Privacy Policies 105

Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Opt Intelligence

AUGUST 23, 2021

A re-engagement campaign is a tempting, but risky, option. What’s the harm in emailing them with an aggressive engagement campaign? You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. Low opens and clicks could signal a low quality list.

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96

Liveintent

OCTOBER 8, 2021

Start prioritizing clickthrough rates. Arguably the biggest change affecting marketers is the disappearance of clear email open data. This will make it tough to use email open data to optimize send times — an important strategy for email marketing. Here’s what he has to say. ” Interested in hearing more?

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% How Can I Use Digital Marketing Statistics to Optimize My Campaigns?

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

SEPTEMBER 24, 2015

What was our open rate? Clickthrough rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns. Fortunately, with email tracking , you can geek out over the same metrics in your personal email that you watch for in your marketing campaigns.

Clickthrough 28

Clickthrough Personalization Marketing Proposals Click Rate 28

FMG Suite

JULY 18, 2019

Improve Open Rate and Click-Through Rate. There are two terms you need to be familiar with when analyzing your email marketing performance: Open rate is the percentage of emails you send that get opened. . Clickthrough rate is the number of people who actually click on a link within an email. .

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

SmartBug Media

OCTOBER 15, 2021

Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). These characters increase open rates, and increased engagement means improved sender score. Top email that gets opened more than anything else: Mistake emails!

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Salesforce Marketing Cloud

DECEMBER 11, 2023

AI — which is embedded into many marketing platforms — can help you optimize and deliver great email marketing campaigns, as long as you understand how the technology works. The responses readers take are clear-cut, meaning they choose between two-option reactions or actions, such as opening or not opening an email.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

distribion

OCTOBER 26, 2020

Over time, these factors can bring a significant return-on-investment for any email marketing campaign. Together, these metrics can provide a good idea of how successful your email marketing campaign is or has been, as well as which tweaks you might try to take things to the next level: Open rate. Clickthrough rate.

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Hubspot

MAY 26, 2021

According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Features 100

Anyword

JANUARY 26, 2022

The way you measure and report them has a direct bearing on your improvement and targeted campaigns. This helps enable informed decision-making, improvement of the overall content strategy, and creating better campaigns. Email clickthrough rates are a good KPI to measure the success of your content marketing with emails.

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Litmus

MAY 11, 2021

I sent out an email campaign without getting formal approval from a client first. A blend of these factors will tell you not only how well this particular campaign performed, but over time as you build an average benchmark will also help you shape optimization and messaging strategies. It’s happened to us, too! You’re not alone.

Webinar Metrics 104

Webinar Metrics CAN-SPAM Deliverability Clickthrough 104

Optinmonster

JUNE 21, 2022

Lead Verification in OptinMonster allows you to intelligently filter and verify every lead captured through your campaigns. This will instantly improve your open rate and clickthrough rate, both of which are going to improve your email domain reputation. With… Lead Verification. Improve ROI.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

Optinmonster

DECEMBER 22, 2022

Second, customer targeting and personalization is much more easily done with email marketing campaigns than social media posts. Every customer or lead has an email address associated with them, so you can tell exactly which emails they’ve opened or links they’ve clicked on. Automated Campaigns. Custom Forms.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Sprout Social

MAY 24, 2022

Email marketing campaigns. Pro tip: If you use a branded hashtag campaign in print advertisements, you can use Sprout to track how the hashtag is driving engagement across social. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. Continuous improvement is key to unlocking the full potential of your campaigns.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Modern B2B

NOVEMBER 15, 2019

Is our LinkedIn ad clickthrough rate above average? For us, a B2B agency, we always encourage our clients to think all the way through the funnel, not just at the top-line ‘vanity’ stats such as open rate, web visits, bounce rate or time on site. Know your marketing performance: benchmark (and why you must do it).

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60

Madison Logic

AUGUST 31, 2023

It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline. It’s not just for identifying accounts; it’s the secret sauce for creating personalized experiences and measuring campaign effectiveness. Think of it as a strategic trial run before launching a full-scale ABM campaign.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Sharpspring

SEPTEMBER 16, 2021

If you treat each campaign separately or make dramatic changes every time, you’ll confuse your audience and miss out on valuable data that could help you improve. So, how do you go about effectively testing your email campaigns? Email Campaign Best Practices. Check your code when testing your email campaigns.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. And you’re B2B. B2B emails report a 4.6%

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Here’s how to make all these elements work together for better-performing campaigns. This doesn’t mean the same for each campaign.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

ActiveDEMAND

SEPTEMBER 20, 2017

Pushing for the sale too early can hurt the marketing campaign’s performance, but pushing too late leads to lost opportunities. After all, how can you tell how engaged a lead is if all you have to go on is open rates, clickthroughs, and conversions?

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Companies 53

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. As its name implies, The Best of Email is a website dedicated to highlighting top-notch emails that you can use as inspiration for your own email marketing campaigns.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Optinmonster

FEBRUARY 16, 2023

In this case, you’re measuring how your customers interact with your email marketing campaigns. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. ” “Metric” means measurement.

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. The problem gets worse the more email campaigns you need to plan and send.

Planning 28

Planning Template Email Marketing Campaigns 28

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Four: Automate Your Campaigns.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Overall conversion rates are not very meaningful. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

JULY 28, 2009

Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other.  View the results of social media in your normal campaign reporting. 

Marketing Automation Services 48

Marketing Automation Services Social Media Marketing Automation Social Marketing 48

Hubspot

OCTOBER 8, 2014

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. After all, welcome email campaigns with coupons have 2.5x higher transaction rates than those without. Pair coupons with welcome emails. Manage bounces.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

OCTOBER 17, 2013

Maybe you run a Twitter campaign to get people to sign up. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 2) Your open rates are taking a dive. Wait, wait, wait.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

SEPTEMBER 21, 2016

Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Sending an email as part of a retargeting campaign doesn’t require bidding on ad exchange for a placement. On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Segment your Email Recipients Personalization is critical for the success of your email campaigns, and that is where email segmentation helps.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

MARCH 30, 2016

For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. 2) Our blog email notification opens, clicks, open rates, and clickthrough rates (mostly) increased. Open rate (opens/delivered) per email send.

CTR 28

CTR Click Rate Open Rate Deliverability 28