Webbiquity
AUGUST 26, 2021
The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Guest post by Grace Murphy. driving conversions. Proper Structure.
Marketing Insider Group
JANUARY 14, 2021
You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.
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Industrial Marketing Today
JULY 20, 2021
The importance of landing pages for industrial lead generation cannot be overstated. Landing pages are where your visitors first land from a marketing campaign or a social. That’s where conversions happen—visitors turn into leads. This is only a content summary.
Zoominfo
JANUARY 19, 2021
Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. How to grab and keep the reader’s attention.
The Point
JANUARY 21, 2020
A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.
Heinz Marketing
FEBRUARY 24, 2023
By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA).
Speaker: Brian Massey, Founder of Conversion Sciences LLC
Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. In Brian’s session, you’ll learn: How a data-driven landing page is crafted. We're going to cover a lot of very important ground for digital marketers and business owners.
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