Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Marketing Insider Group

MAY 14, 2024

Psychographic: Values, beliefs, interests, lifestyles, etc. Create an Event Marketing Calendar A well-organized marketing calendar will help you implement your planned strategies and ensure the campaign stays on schedule. Email marketing platforms: Design newsletters, automate campaigns, and segment communications.

Planning 229

Planning Event Marketing Marketing Plans Work Management 229

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

MAY 16, 2024

Dig deeper: How to keep your marketing automation campaigns from ruining your week The key is creating automation sequences that adapt to your audience’s behavior. Create Micro-Segments Micro-segmentation extends beyond traditional audience segments.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 117

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Paid Search Agency 104

Paid Search Agency Ads Campaigns Account Based Marketing 104

Binary Demand

MAY 17, 2023

But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. Hence it is of utmost importance to focus on segmenting your email list.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. What Is Segmentation?

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Personalization/segmentation. Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc.

Marketing AI 123

Marketing AI Email Marketing Psychographics Advertising Agencies 123

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segme ntation to improve your email campaigns, ads, and even your blog content. Demographic Segmentation.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target. Difficulties in market positioning for a unique offering.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

flux.la

JUNE 30, 2020

The following are some of the questions you would needto solve before starting a marketing campaign: Who do I want to buy my products? This strategy is called market segmentation. Before learning this strategy, if you don’t have an idea on what you can sell, here’s a list of recommendations from Youtube: What is market segmentation?

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. The campaign encouraged women to join Dove on the mission to turn to more positive and accepting beauty messages. The message resonated with women, resulting in the following: 36.8

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

ClearVoice

JANUARY 20, 2019

Dividing up your customers into distinct segments makes it possible to target your content more effectively. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Craft the new segments. Source: B2B Content Marketing Report.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segm e ntation to improve your email campaigns, ads, and even your blog content.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

SendX

JULY 30, 2021

Your efforts might include: Keyword optimization Online reputation management Growing an organic audience Delivering a good user experience A solid SEO campaign will increase revenues. You can segment your audience to offer a more personalized experience tailored to the user’s intent. Why Should You Invest Into SEO?

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

Optinmonster

APRIL 10, 2024

But most of them don’t tell you how exactly to apply it to your campaigns. That’s why, in this post, I’m going to talk about the role of emotional intelligence in marketing and how you can harness it to create successful campaigns. Self-awareness is the first step to harnessing EQ in your campaigns. You have to go deeper.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

SendX

JULY 29, 2021

A solid SEO campaign will increase revenues. You can segment your audience to offer a more personalized experience tailored to the user’s intent. You can track your revenues for different channels and campaigns, and optimize them to earn more. Both channels use some degree of targeting and segmentation.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

SendX

NOVEMBER 12, 2020

A good sales intelligence tool will help you prospect by segmenting your target audience based on actionable segments. Segmentation tools such as technographics and firmographics will help you filter out these unwarranted leads. This gives sales teams all the cues they need to get a prospect to book a demo.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. Once you’ve gathered your research, simply review the raw data and divide your customers into segments. What is a buyer persona? Why are buyer personas important?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Litmus

SEPTEMBER 19, 2022

Companies interested in supercharging subscriber experiences, increasing conversions, and driving revenue outcomes can benefit from incorporating dynamic content automation into their email marketing campaigns. But outsourcing can reduce transparency, reduce control, and create potential testing obstacles before a campaign launch.

Automation 93

Automation Top of Funnel Psychographics Loyalty 93

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Anteriad

MARCH 29, 2023

Sometimes you’ll run a great campaign—but the results don’t reach your expectations. Even better, examine any psychographic data you have too. Are you changing your audience because you aren’t getting results from your current target persona, because the market has changed, or because you want to expand to new segments?

Allocation 83

Allocation B2B Psychographics Segmentation 83

ActiveDEMAND

NOVEMBER 3, 2016

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. One avenue of segmentation is geographic location (or GEOIP-based segmentation). Marketers reach audiences with relevant messages when targeted segmentation strategies focus on certain demographics.

Segmentation 40

Segmentation Marketing Automation Services Psychographics Demographics 40

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Unbounce

NOVEMBER 21, 2021

So, you’ve got to segment your audience into groups based on their interests and behavior to send emails that matter to them. This process— segmentation —is one of the most killer strategies for email marketing. It can improve your campaign revenue by as much as 760%.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Navigate the Channel

JANUARY 3, 2024

Let’s look at actions that rectify these common mistakes to ensure your email marketing campaigns deliver exceptional engagement and a vigorous return on investment (ROI). Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. Always segment your list(s). Let’s talk.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Stevens & Tate

AUGUST 24, 2023

And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. Use Segmentation Customer segmentation is the foundation of most personalized email marketing strategies. For many, their emails often go unnoticed or ignored by their audience.

Personalization 81

Personalization Trigger Marketing Psychographics Open Rate 81

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. This enables you to optimize future campaigns for better results.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Digilant

OCTOBER 25, 2023

With targeted campaigns — fueled by audience data and insights — ensure you reach the right consumers with ads that speak to their respective needs and interests, driving them further down the funnel. Keep reading as we’ll outline exactly how you can get started using audience data to create powerful consideration campaigns.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

ActiveDEMAND

JANUARY 13, 2017

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. Segmentation Some marketers claim they are using personalization because they use visitor segmentation in their messaging.

Segmentation 40

Segmentation Personalization Marketing Automation Services Psychographics 40

Digilant

OCTOBER 25, 2023

With targeted campaigns — fueled by audience data and insights — ensure you reach the right consumers with ads that speak to their respective needs and interests, driving them further down the funnel. Keep reading as we’ll outline exactly how you can get started using audience data to create powerful consideration campaigns.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52