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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant. There are also steps you can take to ensure that any risk is minimized.

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

What are the essential rules for SEO copywriting today? Here’s an examination of six key rules to ensure SEO writing success. An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. Top Rules Every Copywriter Should Follow.

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New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare

BenchmarkONE

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules?

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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders? Spam is a significant problem.

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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. In question was whether or not the rule was still needed and what if any changes needed to be made due to technology and economic changes that have occurred in the 16 years that have passed since the rule was enacted.

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Rule of 3: Managing Your B2B Web Leads

BOP Design

A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. How many hours and resources could you save and invest elsewhere by sticking to the rule of 3 when it comes to sales communications ? Remember, some spam filters can be tougher than others. 3 Hours to Respond.

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