Allocadia

MAY 23, 2023

Learn more about Box’s story in this webinar: How Box Doubled Marketing ROI Without Increasing Budget Because of Allocadia and our custom attribution model, we’re confident that marketing will now be a driver in creating a billion-dollar company in Box,” said West.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

nDash

OCTOBER 21, 2021

Audiences want to see proof no matter how often you promise to deliver specific solutions using concrete strategies. Case studies are an excellent way to deliver that proof. What is a Case Study? Marketers include them in content strategies to promote products or services to their target audience.

Case Study 52

Case Study Case Studies Studies Work Management 52

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. 2: New sales or marketing leader play. Filtering criteria stays the same.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Webinar Metrics 327

Webinar Metrics Webcast Digital Transformation Peer-to-peer 327

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They would bounce after reading just one article.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Customers appreciate, and in some cases, have a high demand for content personalization. Executing personalization strategies can have a significant impact on conversions and revenue. Quick Takeaways.

Marketing & Strategy 282

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 282

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. Every month or so, we host a webinar. All without needing to do any extra outreach over email or other channels.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

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Case Study Case Studies Studies B2B Marketing 100

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Allocadia

APRIL 2, 2019

Learn more about Box’s story in this webinar: How Box Doubled Marketing ROI Without Increasing Budget. Because of Allocadia and our custom attribution model, we’re confident that marketing will now be a driver in creating a billion-dollar company in Box,” said West.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Content4Demand

MARCH 14, 2019

SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience. Alongside Dana Harder, VP of Strategy at Content4Demand Meg Hoyecki, Vice President of Marketing at SOC Telemed, shared her results with an eager audience at the B2B Marketing Exchange in February.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this case, it’s easier for a rep to identify opportunities for alternative offerings.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Want a few ideas for getting started?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Email Marketing Will email marketing still be relevant in 2023?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Zoominfo

MAY 20, 2021

According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll gain essential insights through simple metrics.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Heinz Marketing

JUNE 20, 2023

The strategies that were effective yesterday may no longer yield results. 4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 114

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 114

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit).

Case Study 80

Case Study Case Studies Social Media Studies 80

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice. To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

PathFactory

MARCH 21, 2024

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! 3) Marketing strategy & technology integration To help side-step the anonymous visitor roadblock, a shift in mindset can help uncover new opportunities.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Genroe

JULY 20, 2017

The post Webinar: Case Study – Turning NPS Into Business Improvement Initiatives at Manheim appeared first on Genroe.

Case Study 40

Case Study Case Studies Webinar Metrics Studies 40

Televerde

APRIL 29, 2020

Webinar: Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World. Marketing is feeling the pinch of reduced budgets and frustration with disrupted strategies, sales is looking to fill unforeseen gaps in their pipeline, while everyone is looking to close more revenue.

Webinar Metrics 52

Webinar Metrics Forrester Case Study Case Studies 52

Trade Press Services

MAY 13, 2024

10 Types of B2B Marketing Videos Like with all other marketing initiatives, there is no one-size-fits-all strategy to make video a powerful asset. When developing your B2B marketing video strategy , here are some common types to consider: 1. Case studies take testimonials a step further.

Video Marketing 84

Video Marketing B2B Marketing B2B Thought Leadership Work Management 84

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52