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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. What does your boss want to hear more about?

Lead Ranking

Lead Ranking Lead Scoring Planning Click Rate

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. 32% of survey participants said they trust information on company or brand Web sites. MediaPost ). MediaPost ).

Banners

Banners Doubleclick Banner Ads Mobile Advertising

B2B Marketing Zone

12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Banners Have 99 Problems And A Click Ain’t One

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