Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.

CTR 63

CTR Paid Search Agency Ads Conversion 63

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. With carefully crafted email content, you’ll get lots of opens and clicks. Write click-worthy subject lines. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. You can then measure each version's performance based on user clicks and conversions. Group A sees one version of a page, and group B sees another version.

Marketing Websites 108

Marketing Websites Sample CTR Click Rate 108

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? .

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Heinz Marketing

JUNE 27, 2023

Historically, it had been quite good for a long time with above industry average open and click rates. But something changed along the way and our delivery, open, and click rates were inching down further and further each month. We hit rock bottom that month with a CTR of 2.2%. Initially, it scored a 4.5

Deliverability 103

Deliverability Email Marketing Optimization Work Management 103

Optinmonster

JANUARY 29, 2024

Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Optinmonster

MARCH 21, 2024

The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service. These insights are drawn from personal experience and industry standards and are aimed at helping you maximize engagement and conversion rates.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

SendX

NOVEMBER 10, 2020

While it’s true that readers have subscribed to your email list intentionally, it’s also true that there’s a good chance that they’ll forget you; given all the other newsletters they’ve subscribed to as well. And in case you don’t know, emails are effective in improving open rates. Add links to your emails. So, how do you do that?

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Liveintent

JANUARY 20, 2021

Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average. And people don’t just click through – once they do, they are 5% more likely to convert compared to all other messages. The data showed that messages in the category do a lot better than average for all categories.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Liveintent

FEBRUARY 5, 2020

On Super Bowl Sunday we saw clicks and conversions start to pick up around 8am, and peak at 10am-11am. The clicks and conversions consistently decreased through the afternoon as the game (and preparations for it) came closer. then we saw a brief spike around 9pm in clicks and conversions. Beyond 10pm the clicks again drop.

Advertisements 90

Advertisements Advertising CTR Burn Rate 90

SendX

JANUARY 18, 2021

Now, when applied to email marketing, chatbots can significantly increase interaction, reaction rate, and content delivery. Additionally, chatbots can also assist in simplifying email newsletters, providing the right content to consumers, etc. Here, we will take a look at how chatbots and email marketing work in conjunction.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Salesforce Marketing Cloud

JANUARY 29, 2024

50 ways to send better emails How do you get readers to click and read your emails? Landing pages where people are directed after clicking the opt-in should align with the opt-in promise. Encourage your audience to subscribe to your newsletter for weekly workout plans and exclusive healthy recipes. What does that tell you?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Binary Demand

APRIL 29, 2024

It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. These may encompass revenue uplift, open rate uplift, and unsubscribe rate.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

SnapApp

SEPTEMBER 12, 2017

Including interactive content experiences like polls, quizzes, and interactive video takes you beyond the open and click rates. . By “activate” I mean something more than just opening, scanning, reading, or even clicking. While clicking is definitely a good KPI, what happens after they click?

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. Most likely, you’ll have captured an email from someone who clicked on one of your perfectly placed CTAs. Newsletters are an insanely effective lead-generating tool. Your newsletters shouldn’t be either.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The site publishes 3 to 5 new stories a week , and shares those stories on Nutanix social channels and a weekly newsletter. The Forecast Delivers Business Growth.

Forecasting 327

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 327

Unbounce

MARCH 1, 2022

That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element. Let’s first take a look at how click tracking works. What Is Click Tracking? 3 Ways Click Tracking Helps Optimize Your Landing Page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Optinmonster

DECEMBER 28, 2023

Gen Z likes subscribing to email newsletters as much as they love consuming social media content. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. TikTok’s average engagement rate is 4.25%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Firstly, it directly impacts the bottom line by boosting sales and revenue.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Scoop.it

MARCH 2, 2023

Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. Best used when: nurturing leads, sending regular newsletters, or if it drives revenue for your business. This way, you’re sure they have received your email, which is a great way to foster a relationship 1:1.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Liveintent

JANUARY 22, 2021

Christmas and Hanukkah might fall in December, but health and wellness marketers get to open their presents after the new year: high clicks and conversions from consumers looking to make good on those resolutions. This demographic drove a 2x higher clickthrough rate (CTR) and 3x higher conversion rate than their younger counterparts.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

Mailmunch

MARCH 11, 2021

Alex Vale, Director of Growth at Attio , explains, “opening time is a great metric to track” because “knowing when they’re opening your email can lead to significant boosts to your open rate.” Click-through rate (CTR). This is the percentage of your audience clicking a link after opening your email. Repeat opens.

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Sharpspring

MAY 26, 2020

Delivery Rate. Your delivery rate refers to the percentage of emails that were successfully delivered to contacts in your list. Email bounce rate is the direct opposite of delivery rate, effectively measuring the same thing — how many contacts in your list are actually getting your emails? Click-Through Rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Contently

APRIL 25, 2023

Analyze Your Results and Optimize for Greater Returns To analyze your ad results, start by tracking key metrics such as click-through rates (CTR), conversions, and cost per conversion (CPC). Sign up for The Content Strategist Newsletter to get content strategy tips delivered to your inbox weekly.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Anyword

MAY 16, 2022

Your audience responds best when they can clearly visualize or understand what to expect when they click on content (if they should decide to click). CTAs come in all shapes and sizes, but strong action verbs (such as start, get, or download) help increase conversion rates by creating a sense of urgency. Strong Action Verbs.

Copywriting 88

Copywriting Landing Pages Urgency Marketing CTR 88

Content Standard

AUGUST 5, 2015

According to Pixable, there’s one key to success when it comes to driving a click-through rate (CTR) for content: a great headline. To boost click-through, a headline must generate intrigue about the article, says Pixable CEO Andy Volanakis in his recent post for TechCrunch. Headlines Must Be Relevant.

Click Rate 40

Click Rate Urgency Marketing CTR Demonstrating Intent 40

Marketing Insider Group

MARCH 2, 2021

Consider sharing newsletters, updates, promotions, and other assets to empower them to engage further with your brand and spread the word. She clicks on an article called “11 Benefits of Outsourcing Your Content Creation.”. She signs up for their newsletter and sets up a free consultation. Don’t forget about the loyalty stage.

Analysis 317

Analysis Top of Funnel Work Management Lead Scoring 317

Scoop.it

SEPTEMBER 21, 2023

It encourages readers to click through and see what other people are talking about. Bounce rate Bounce rate represents how many people visit your site, then leave without visiting a second page. There are quite a few reasons this could happen, which is why the average bounce rate for a website is between 40 and 70%.

Curation 82

Curation Click Rate Content Open Rate 82

Hubspot

NOVEMBER 12, 2019

It’s a way to send customers unique offers — such as product sales or newsletters updates — with information your reader can’t get anywhere else. The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate.

Research 101

Research CTR Best Practices Open Rate 101

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Content Standard

OCTOBER 20, 2014

Click-through rates (CTRs) for searches on mobile devices show some unexpected deviation from clicks via desktop searches. However, users on both mobile and desktop are still far more likely to click on the first page of search results. Click-through rates were 31 percent for the top result.

CTR 40

CTR Click Rate Mobile Marketing Distribution 40

Liveintent

FEBRUARY 22, 2022

.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. It’s more important than ever that publishers look to and understand audience engagement at a deeper level, well beyond open rates.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Hubspot

DECEMBER 18, 2019

Videos can dramatically increase click-through rate (CTR). This approach doubled their CTR. This is one way to use video in email marketing — showcase your brand in email and use it to increase CTR. By doing this, Vidyard reported that Marketo raised their CTR by over 144% due to the personalization of that email.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Huptech Web

NOVEMBER 3, 2023

The Average Conversion Rate of a Page is 2.4% conversion rate isn’t satisfying for you. It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. Make Proper Use of these CTAs to Increase Lead Conversion Rates And much more! However, even a 3.3%

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. That engagement can come in a variety of forms: Click through an intriguing display ad. Subscribe to your newsletter. Engage with your social content.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98