SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate.

Email Marketing 289

Email Marketing Planning Practices Best Practices 289

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. What Exactly is Email Personalization? Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. It’s a way to reach customers and prospects directly.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. That’s why all top businesses are keen on growing their email lists. How to create an engaging editorial newsletter? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. No-body respects click-bait and it’s a quick way to lose trust.

Creativity 319

Creativity Examples Marketing Budget Urgency Marketing 319

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement.

Ideal Customer Profiles 93

Ideal Customer Profiles Click Rate Copywriting Newsletter 93

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

NOVEMBER 10, 2020

While it’s true that readers have subscribed to your email list intentionally, it’s also true that there’s a good chance that they’ll forget you; given all the other newsletters they’ve subscribed to as well. And in case you don’t know, emails are effective in improving open rates. Add links to your emails.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Scoop.it

NOVEMBER 25, 2019

The way we feel about newsletters here at Scoop.it Our inboxes are a private, protected space and unlike with hundreds of accounts we’re happy to follow on social media, we only let the selected people and companies into our email inbox. This is why we’re thrilled to introduce you to our updated Newsletter feature in Scoop.it

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.”

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. Why are the metrics so high?

Open Rate 80

Open Rate CTR PR Click Rate 80

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. It’s a way to reach customers and prospects directly.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success. DO: Send targeted emails.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Litmus

OCTOBER 8, 2019

See Litmus’ and HubSpot’s proudest email moments ?. Together with HubSpot, we’ll walk through our best-performing email campaigns of all time and share… The key metrics that prove campaign success. No matter the goal, we let you know what metrics made these emails successful.

Email Campaigns 47

Email Campaigns Hubspot Campaigns Copywriting 47

Delivra

SEPTEMBER 27, 2018

The study also revealed that Millennials lead the way in taking actions in response to an email—47% (age 35 and under) compared to 27% for those ages 35-54 and 11% for respondents 55 and older. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

Marketing Insider Group

MAY 30, 2023

Automate Newsletters One of the many benefits of using AI for small business marketing is its ability to automate newsletter creation. By sourcing content from different online sources and selecting the most relevant articles to include in your newsletter, AI can save you a lot of time and effort.

Small Business Marketing 258

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 258

Optinmonster

DECEMBER 28, 2023

Gen Z likes subscribing to email newsletters as much as they love consuming social media content. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Which Has Better Reach: Email or Social Media?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Salesforce Marketing Cloud

JANUARY 29, 2024

What are the best practices of building and growing an email list? What tools should you use to build and grow your email list? How do you evaluate the success of your email lists? 50 ways to send better emails How do you get readers to click and read your emails? Make a new plan, Stan What is an email list?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Let’s dive in and optimize your email strategy! Use personalization Make the CTA feel special by changing it for each person.

Urgency Marketing 101

Urgency Marketing Click Rate Email Marketing Act-On 101

SnapApp

SEPTEMBER 12, 2017

Including interactive content experiences like polls, quizzes, and interactive video takes you beyond the open and click rates. . By “activate” I mean something more than just opening, scanning, reading, or even clicking. While clicking is definitely a good KPI, what happens after they click?

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

Liveintent

DECEMBER 19, 2019

Total conversions were 36% higher and total clicks were 19% higher than the typical time period. That’s clear to us because a large percentage of our inventory is on mobile, and total conversions year-over-year are up 27% and total clicks year-over-year are up 4%. Ads in news and shopping newsletters performed the best.

Ad Exchange 143

Ad Exchange Mobile Advertising Click Rate Conversion Rate 143

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Marketing Insider Group

OCTOBER 16, 2023

Constant Contact Image Source: Constant Contact Constant Contact is well-known in the marketing world as an email marketing platform that provides businesses with tools to create, send, and manage email campaigns. Here are some key features and aspects of Constant Contact: Email templates. Conversions. Audience insights.

Paid Content 254

Paid Content Budget Programs Research Marketing Analytics Tools 254

Unbounce

MARCH 1, 2022

That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element. Let’s first take a look at how click tracking works. What Is Click Tracking? 3 Ways Click Tracking Helps Optimize Your Landing Page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Scoop.it

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. So, subscribers do click through to your website.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Litmus

SEPTEMBER 24, 2022

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). Review and rating submissions.

Click Rate 103

Click Rate Class Paid Search Agency Newsletter 103

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. What’s a CTA in Email Marketing? Why Is an Email CTA Important?

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62