Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. It’s hard to ignore a marketing channel that averages a 3800% return. Who you send the email to (are email recipients part of a relevant audience?)

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SmartBug Media

OCTOBER 15, 2021

Another topic that was hot and steaming at INBOUND this year was: email marketing. We compiled our favorite sessions around email marketing and are sharing the hottest trends and insights with you on this recap blog. Email Myths Busted! Higher open rate (b2b increase 38%; b2c 27%). Does it work?

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

distribion

OCTOBER 26, 2020

Email marketing can and should play a significant role in any comprehensive marketing plan. Strategic use of email can nourish relationships with new leads and past customers. Over time, these factors can bring a significant return-on-investment for any email marketing campaign. Clickthrough rate.

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Opt Intelligence

AUGUST 23, 2021

One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. After all, they are confirmed subscribers to your email list. What is email engagement? In short, a lot.

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. When Did iOS Email Privacy Protection Go Into Effect? That’s a big deal.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. Start prioritizing clickthrough rates.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

MAY 19, 2016

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again." To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Hubspot

JANUARY 5, 2017

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. How to Improve Your Email Marketing in 2017.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Liveintent

MAY 23, 2018

But all of them receive email. Travelzoo, Expedia, and virtually every portal offer ever-increasing options for customizing emails to match their users’ needs. Playing the email game. There’s plenty for email marketers to learn from travel newsletters that they can apply to their own industries.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

FMG Suite

JULY 18, 2019

It is how many emails are sent worldwide every day. On average, a business professional receives around 125 emails a day. . Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Features 100

Hubspot

SEPTEMBER 24, 2015

Who here loves email marketing data? What was our open rate? Clickthrough rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns. We’re sending emails to individuals instead of large lists, and suddenly we lose all that insight. Okay, friends.

Clickthrough 28

Clickthrough Personalization Marketing Proposals Click Rate 28

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! The global online penetration rate is 57%.

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. emails, 35.9 Sales Follow Up Channels Email 4. phone calls, 15.3

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 89

Hubspot

JULY 2, 2014

You send them an email with your latest blog post. Recently, we''ve been doing a video series with Bryan Harris to talk a lot about that last step in that process -- emailing your contacts. After all, if someone''s not clicking on your emails, how the heck are they supposed to get to your website and maybe one day become a customer?

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Optinmonster

FEBRUARY 16, 2023

Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. For example, a KPI for your email marketing might be to increase sales revenue.

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

markempa

MAY 19, 2014

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Christine said, “I’m so passionate [about B2B marketing]. Get free access to 15 sessions from Email Summit 2014.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Litmus

FEBRUARY 1, 2021

And we’re kicking off the month with a story from our own email marketing team and how we dipped our toes into “thank you” appreciation emails during the 2020 holiday season. First things first: Why do customer and subscriber appreciation emails matter? Want more email marketing tips & tricks?

Click Rate 63

Click Rate Open Rate Clickthrough Twitter 63

Litmus

MAY 11, 2021

We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake. It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement. Didn’t get a chance to catch it live?

Webinar Metrics 104

Webinar Metrics CAN-SPAM Deliverability Clickthrough 104

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy. Many companies rely on sending out email messages as a digital communication strategy.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Anyword

JANUARY 26, 2022

Marketing and advertising are made up of a number of factors. Because of this, it’s extremely important to understand if your marketing tactics and online content are working as well as they should. So what exactly are content marketing KPIs, why do they matter, and how can you make the best use of them? Let’s dive in.

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Liveintent

JUNE 1, 2021

Email is changing the way companies educate and engage their customers. It has the benefit of being a time-honored channel ( the first email was sent in 1971) while also being flush with opportunities for driving data-fueled innovation. What makes email the preferred channel for Likemind? The reason? So they have full control.”

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Optinmonster

JUNE 21, 2022

An email list of 1000 people can outperform and outsell a list of 50,000. Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people. Autocorrect Emails. Block Temporary Emails. Block Free Emails.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

6sense

FEBRUARY 17, 2022

Account-based marketing has become the most sought-after marketing strategy for B2B organizations striving to win new businesses and retain current customers. Key Performance Indicators (KPIs) are powerful metrics that enable B2B sellers to track the progress of their marketing campaigns more efficiently.

Account Based Marketing 62

Account Based Marketing ABM Advertisements Advertising 62

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. You’ve probably heard that B2B email marketing is tougher than consumer marketing.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. Website : Traffic, new users, bounce rate, search rank. Paid search.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

Hubspot

MARCH 4, 2014

There''s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email , common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. 1) Clickthrough Rate.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Constant Contact , 2021).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

FEBRUARY 26, 2014

When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. So keep reading to get your most burning -- yet basic -- email marketing questions answered. 4) How often should I be sending emails?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

OCTOBER 8, 2014

It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o''-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

JULY 31, 2017

That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team -- or LatAm -- to strategize an email marketing experiment, we wondered if there was a way to combine all three. And so, we did -- and here’s what happened.

Advertising Agencies 74

Advertising Agencies CTR Clickthrough Open Rate 74