ANNUITAS
NOVEMBER 29, 2023
There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.
Contently
JUNE 5, 2018
“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” However, this evolution is still far from complete.
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chiefmartech
AUGUST 29, 2021
But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. Closely related, marketing analytics was ranked #4 with 11% mean budget allocation.
Tony Zambito
JANUARY 29, 2017
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.
ANNUITAS
DECEMBER 11, 2023
Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?
Martech
MARCH 29, 2022
In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Journeys have changed for digital consumers.
Martech
NOVEMBER 29, 2023
That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. In the coming year, there are three things CMOs must focus on according to Gartner.
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