Webbiquity
SEPTEMBER 24, 2019
WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating. In fact, you may find that they better support your company’s unique needs than WordPress does.
Martech
JULY 6, 2023
Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.
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Marketing Insider Group
NOVEMBER 18, 2020
Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Go Multichannel.
RebelMouse
FEBRUARY 13, 2023
In the coming months, Google plans to expand this with the ability to search what you see in photos, videos, messages, and video apps without leaving that app or experience. Here’s an example use case from Google: "Say your friend sends you a message with a video of them exploring Paris. From Google. Click here to learn more.
Marketing Insider Group
FEBRUARY 24, 2021
At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Publishing frequent and helpful content will help you gain (or at least maintain) search visibility, even in a saturated market.
ClickZ
NOVEMBER 22, 2019
30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.
Strategic-IC
JUNE 25, 2019
Here we look at tools that may help to support your content process. For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. Related: 2.
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