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Advertising in local markets: A playbook for success

Martech

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Local newspapers, radio stations, digital platforms and community events each offer advantages. This marketing segmentation supports the development of targeted messaging and media plans for local markets.

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15 Marketing Newsletters You Need to Follow

Scoop.it

They have excellent information on media planning and advice on the best content strategies throughout. Excellent for media planning. And Moz makes it easier for brands to find out more about SEO and the latest trends by curating the top 10 articles published and delivering these to your inbox twice a month.

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Mastering the art and science of creative analytics

Martech

Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.

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Guide to Creating a Social Media Strategy for Your Firm

FMG Suite

You don’t have to be a social media expert for it to make a difference! To create a winning social media plan, you need to do the following: Build a Strategy. Create and Curate Content. In a recent broadcast, we went through these three bullets to show advisors how they can create successful social media strategies.

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Top 12 Community Management Software

Oktopost

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

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Conquer Roles to Make Content Creation Seamless

RebelMouse

The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish. The new content workflow is available for every media property we power. We also offer a community-based content hub model called. They can also accept or decline creators who apply to join the community.

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Introducing the RebelMouse Creators Network

RebelMouse

Which, in turn, creates momentum that validates a creator's message — whether the message is voiced by a legacy brand, media company, or solo content creator. It's become a community effort. RebelMouse has built an entire platform for communities to form, grow, and flourish. Read more about our new community roles here.