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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Budget friendliness: Local advertising is often more accessible for small businesses.

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Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

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Top 50 Global Thought Leaders and Influencers on Education 2024

Thinkers360

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit.

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Top 50 Global Thought Leaders and Influencers on Future of Work 2024

Thinkers360

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. 50 Ahmad M. Salih, DBA Score: 31.47

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Curation Principles in Content Marketing for eCommerce Brands

Scoop.it

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. 5 Major Content Curation Principles for Online Retail Brands. Find a Golden Mean.