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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This spirit of ongoing refinement is essential for sustaining growth over the long term.

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How to Build a Successful B2B Go-To-Market Strategy

Launch Marketing

It also includes your long-term goals. Assess the Industry and Current Market Conditions Conduct competitive research to identify the key players in the market. What are feedback areas that need long-term plans to be addressed? Do the KPIs align with your company’s short or long-term goals? In a monetary sense too.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 117
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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. But this kind of neglect puts our projects, our ROI, and our sanity at risk.

Planning 352
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The Ultimate Guide to Strategic Planning for a Perfect Sales Operation

Hubspot

They set long-term goals and priorities for the business, agree on ways to reach these goals, and how to measure progress. Strategic planning is used by the organization to outline its long-term visions and goals for the next three to five years. Strategic Planning. This provides a clear action plan for the company.

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Funnel Vision: Content Marketing Strategies That Create Engaging Health Care Experiences

ClearVoice

One in three American adults have gone online to figure out a medical condition. If you have a pre-existing or chronic condition, have a loved one with special needs, or if you’re generally healthy and want to find basic, affordable coverage, doing a bit of research online can go a long way when trying to weigh your options.

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B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

« SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched! Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision. Marketers are driven by necessity to focus on immediate tactics, not long-term strategy.