Anyword

FEBRUARY 16, 2022

CBPS, or Copywriter’s Blank Page Syndrome, is a marketing malady whereby, after too much creativity, a copywriter is out of ideas. Your salvation lies in copywriting formulas. Here are seven copywriting formulas that we at Anyword leverage all the time – and some even appear on our platform. Storytelling.

Copywriting 55

Copywriting AIDA Marketing AI Lead Scoring 55

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. Content marketing for SaaS needs to be tailored and specific. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. And for good reason.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ConvertKit

MAY 14, 2019

We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn. Without a content marketing plan, you will find yourself running out of email content ideas a few weeks in.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

MAY 14, 2019

We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn. Without a content marketing plan, you will find yourself running out of email content ideas a few weeks in.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. Only 73% of marketers have a content marketing strategy in palace. But, only 40% of them have it well documented. The writer’s role is often not limited to writing.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. In today's world of content shock, everyone struggles for people's attention online. This struggle becomes a big challenge for small business owners and content creators. They have to develop a more careful approach to content. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” ” Yes, that’s right, our beloved content marketing — the holy grail of marketing terms. marketing Click To Tweet.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

nDash

NOVEMBER 10, 2021

Lolly has not only spent significant time writing about HubSpot, she even worked as the Content Marketing Manager for a HubSpot Partner Agency. She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. You might be wondering now how this might be applicable to digital marketing. Much has been made of Serial’s storytelling structure. I promise you, it is. Stay with me.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

Contently

JANUARY 6, 2017

By the turn of the 20th century, The Furrow had started experimenting with narrative storytelling. After making the sales pitch up front in the first two pages, this issue from 1901 delves into impressive pieces of narrative storytelling. Damn, they don’t make copywriters like that anymore. A boy can dream.

Content Marketing 151

Content Marketing Advertorials Work Management Content 151

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

BOP Design

SEPTEMBER 16, 2021

Read more: What to cut and what to keep in your content strategy. Work with an Experienced Copywriter. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. This means your organization likely has some of the top experts in your market. The thought process?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Allocation 118

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 98

Content Marketing Paid Search Agency Storytelling Content 98

Convince & Convert

SEPTEMBER 16, 2014

Image via BigStockPhoto.com The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. And if you’re marketing a disruptive product or service, hard-sell copy.

Copywriting 166

Copywriting Storytelling Class Content 166

nDash

NOVEMBER 23, 2020

My areas of focus include storytelling, business, psychology, and mental health. Rachel Lake – Creative Storyteller. “My Hannah Isaacs – Copywriter and Marketing Strategist . “I’m I write copy and content for a range of businesses, but I specialize in health and fitness. . Behavioral health .

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Experienced writer and editor who is well-versed in optimizing content for SEO. Caitlin Lemon – Content Marketing Nerd . “Hi, Area of expertise: .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

BOP Design

SEPTEMBER 24, 2019

When creating content marketing material for your B2B company, you want it to be engaging and attract the right audience. However, in the daily grind of tasks and to-dos, the content creation process can become rushed and the end result can be sub-standard or “flat” content. Work with a Professional Copywriter.

Copywriting 64

Copywriting Allocation Work Management Marketing Management 64

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Storytellers. Adaptability. Know Digital.

B2B Marketing 69

B2B Marketing B2B Copywriting SME 69

DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 90

Training Content Marketing Content High Quality Lead 90

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Integrated B2B

JANUARY 17, 2020

This is one of the reasons why the UNDP’s Sustainable Development Goal Accelerator programme hosted workshops with a storytelling track to help companies better communicate their sustainability stories. This is where the art and science of storytelling comes in. The significance of storytelling.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Biznology

APRIL 11, 2013

Some of that content is advertising, some of it is marketing materials, and some of it could be classified as “brand journalism.”. The key quality that separates brand journalism from other forms of content creation, in theory, is the absence of a blatantly promotional message.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Martech

MARCH 17, 2023

Although these comments sound like a solid “no-go” for WriteSonic, I recommend you try it for other copywriting tasks like creating social media copy or landing pages. is a one-stop shop for long-form and sales copywriting. Pricing Try all features for free until you reach 2,500 words. And let’s not forget that Copy.ai

Marketing AI 83

Marketing AI Copywriting Landing Pages FAQ 83

nDash

NOVEMBER 12, 2020

Are you a law firm who needs a great copywriter? Marketing communications writer, strategist and leader who views the world through the eyes of a storyteller. The post Hire a Legal Writer: 8 Experts for Any Content Marketing Budget appeared first on nDash.com. Writing to potential legal clients?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. After the interviews, the first thing that became obvious was that not all writers are familiar with content marketing.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

ClearVoice

NOVEMBER 2, 2018

10 common types of writers in media and content marketing. Brand journalists can be a solid match for content marketing pieces because they’re naturally geared more for storytelling than for hard sells and product details. SEO copywriter/generalist. Generalist copywriters are jacks-of-all trades.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. Though we know you’d love to reread all of them, we also know you love how efficiently we provide you content. Storytelling symbiosis and sustainable innovation.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52