Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. The more content you publish, the more exposure you give your brand.

Ad Building 342

Ad Building Content Marketing Brand Identity Branding 342

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing wins ROI.

Advertising Agencies 330

Advertising Agencies Advertisements Advertising Paid Search Agency 330

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away. What is the number one goal of content marketing?

Opinions 297

Opinions Content Marketing Lead Ranking Content 297

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. Then say it to the face of this awesome diagram.

Storytelling 218

Storytelling Trends Ethics Content 218

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). How Much Ineffective B2B Content Is Out There? Most of it sucks.

B2B Marketing 286

B2B Marketing Content Marketing B2B Thought Leadership Planning 286

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 333

Top of Funnel Work Management Marketing Management Content Marketing 333

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. Keeping a consistent weekly publishing schedule.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. Topics covered in SaaS content are often technical.

Paid Search Agency 322

Paid Search Agency Content Marketing Companies Case Study 322

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 314

Thought Leadership Enterprise Management Work Management Marketing Management 314

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Your Company Blog?

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. What are Case Studies in Content Marketing?

Case Studies 279

Case Studies Case Study Studies Top of Funnel 279

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Similarly, a business has a mission to help customers solve a problem. Customer interviews. SEO pillar pages.

Content Marketing 253

Content Marketing Planning Paid Search Agency Content 253

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Paid Search Agency 320

Paid Search Agency Content Marketing Planning Advertising Agencies 320

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Why, that would be content marketing masters GE. Maybe it’s not a surprise that NASA consistently publishes some of the best educational infographics out there. Are you interested in engaging and converting new customer for your business?

Content Marketing 334

Content Marketing Work Management Content Marketing Management 334

Contently

JULY 10, 2019

“Modern” digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public , and to do that, you need compelling content. Cue data storytelling. The Rise of Data Storytelling. The Impact of Data Storytelling. Conclusion.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. in creating great customer experiences.”. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Marketing Insider Group

OCTOBER 18, 2023

Journalistic content also has a narrative throughline. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? Still, you can put on your reporter’s hat to make your content even better.

Top of Funnel 275

Top of Funnel Tips Content High Quality Lead 275

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. Each of these companies is a trailblazer and a storyteller. They know how to keep their focus on the customer and follow sound product marketing principles for success. What is Product Marketing? Why is Product Marketing Important?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

NOVEMBER 28, 2022

That is why 80% of CEOs are unhappy with the job marketing is doing. So what is marketing going to do now? The Content Marketing Imperative. The main point: The world has changed, most marketing stinks, and as marketers, we need to create content that attracts and converts new buyers based on helpful information.

Paid Search Agency 319

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 319

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Contently

APRIL 2, 2018

People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. After a few decades, each issue reached millions of customers.

Advertorials 168

Advertorials Content Marketing Content Storytelling 168

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But you can’t just dump all your published content on your readers and expect them to engage.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Video Marketing Best Practices 20. But how powerful is it really , you ask?

Statistics 313

Statistics Video Marketing High Quality Lead Stats 313

Webbiquity

DECEMBER 6, 2022

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. 575,000 tweets published. Affiliate sales support independent publishing. ” The Biggest Challenges in B2B Content Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Contently

JUNE 29, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Immediately, the content was a hit. The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. .”

Storytelling 127

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 127

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. However, it’s best to add in your own storytelling into the post as well. There is only one you.

Marketing AI 315

Marketing AI Curation Content SERP 315

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Content Standard

NOVEMBER 4, 2021

The value of authority is difficult to quantify, but think of it this way: When a customer is looking for recommendations, they turn to those they trust. In an age of information overload, many customers don’t want to compare and contrast dozens of options and agonize over making the right decision.

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

ClearVoice

JUNE 15, 2021

Marketing writing is designed to create content with a purpose. It provides information customers seek, including actionable resources for a business’s customers and clients. The conclusion reiterates the introduction and also explains how the piece of content has provided a benefit to the reader as a customer.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Content marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

AUGUST 17, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. The promise of content marketing is to earn your audience instead of buying it.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100