Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Convince & Convert

NOVEMBER 10, 2014

It’s the way your creativity in your content compels them. The Creative Gene. We all have the creative gene that resides inside of us. This is the first step in the creative to compelling process. Don’t allow yourself to fall into the bad habits that some creative people allow themselves to fall into.

Creativity 168

Creativity Content Blogger Copywriting 168

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Trade Press Services

OCTOBER 9, 2023

While it’s common to focus on the hard skills that align with specific marketing tactics such as search engine optimization, copywriting, graphic design or email marketing, there are many soft skills that are essential to building a strong marketing team.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Integrated B2B

NOVEMBER 11, 2019

Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. All our combined effort and creativity somehow pushed us ahead of the powerful competition. Peer recognition.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. Christopher Morin. I believe in exploring stories that challenge, educate and heal.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

Hubspot

MARCH 6, 2019

You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. Adobe Spark. Media Encoder.

Creativity 73

Creativity Enterprise Management Work Management Mobile Advertising 73

Marketing Insider Group

NOVEMBER 6, 2019

Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. Harness the power of storytelling. Storytelling can be an incredibly effective marketing technique, as it helps your customers to believe in your mission and to actually become invested in the story of your business.

Product 205

Product Paid Search Agency Planning Storytelling 205

nDash

FEBRUARY 9, 2022

To kick off February, we have a healthcare & higher ed copywriter, an Australian arts writer & journalist, a content strategist, and an expert content writer with a PhD in education. My specialty is insightful interview/Q&As – especially with regards to the creative process – and considered pieces on contemporary culture.

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52

ClearVoice

OCTOBER 4, 2020

So, whether you’re in a rut or simply trying to perfect your copywriting skills, learn from the pros… Here are four writing exercises from famous authors. Source: Copywriting Secrets on Medium.com). The days you are pulling from the depths of your creativity to write, the best thing you can do is just type. George R.R.

Copywriting 116

Copywriting Paper Class Storytelling 116

Litmus

SEPTEMBER 28, 2020

The Data Storyteller Award : Altos. Honorable mention : We also want to recognize Benjamin Coleridge for being a constant advocate for email design excellence and passing on his skills to the rest of his creative team. The Data Storyteller Award. Part of our love for email is finding unique and creative ways to show it off.

Work Management 111

Work Management Storytelling Copywriting Open Rate 111

ClearVoice

JULY 9, 2020

Social creative designer. Social copywriter. Meet the social creative designer. Very similar to traditional photographers, videographers, and graphic artists, the social creative designer has a keen eye for designing content for each platform. Meet the social copywriter. A/B testing of content, creative, and copy.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

Valasys

JANUARY 23, 2024

Content Creation on Autopilot: While creative minds remain the driving force, AI will act as their potent muse. Expect to see: AI-powered copywriting tools: Generate headlines, ad copy, and even blog posts in seconds, tailored to your brand voice and target audience. But remember – the maestro remains your empathy, your creativity.

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. All afford the opportunity to get a little creative. Like Microsoft, our adoption of a storytelling approach allows us to focus on what’s really important: the industry information you need to know.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

nDash

JULY 13, 2022

For this Wednesday Writer Roundup, meet an automotive industry expert, a sustainability and education copywriter, a wellness journalist, and a technical writer. I’m Tiffany Connolly, founder, and director of InBloom Marketing, providing copywriting and content writing for a variety of clients. My passion is storytelling.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

EveryoneSocial

JUNE 2, 2020

Additionally, your creative and messaging will need to be tailored. Use storytelling to build trust. There is no perfect formula when it comes to storytelling , but you want people to recognize and pay attention to your messaging. Develop Creative With A Purpose. Capture Feedback More Often. What needs to be defined?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Convince & Convert

OCTOBER 21, 2015

Keith Quesenberry has over twenty years of experience as an award-winning Associate Creative Director and copywriter. How can we go further and apply storytelling to the board room? We are all innate storytellers, we simply have to flex the storytelling muscle to implement it in our work. highlight to tweet).

Storytelling 121

Storytelling Advertising Agencies Paid Search Agency Copywriting 121

nDash

JANUARY 26, 2022

But, even outside of that remit, as a creative and a marketer, I love bringing the art of storytelling and selling to make each project a unique success. My name is Carson and I’m a professional marketer, copywriter, and author. Carson Winter. I have a B.S.

SEO 52

SEO Copywriting Storytelling Domain 52

ClearVoice

DECEMBER 2, 2021

Here are 20 creative #contentmarketing examples to inspire your marketing team. 20 content marketing examples that’ll fuel your creativity. Here’s a genius content marketing example that took both creativity and cleverness to pull off. marketing Click To Tweet. WestJet’s Christmas Miracle.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Here is where leveraging AI tools for B2B marketing like ChatGPT can be a game-changer for your productivity and creativity.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Metadata

MAY 19, 2021

Messaging isn’t copywriting. And copywriting is HOW you communicate that message across different mediums and channels. Just a simple framework like this offers a springboard for campaign copywriting. It clarifies the key messages you need to deliver through your campaign concepts, ensuring the creative is grounded in strategy.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Walker Sands

JULY 11, 2022

Throughout their career as a creative director and copywriter, Stuart learned that storytelling holds the power to enact change. Here are some key takeaways from the discussion. The inspiration behind “How to They/Them”.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

Convince & Convert

JANUARY 15, 2014

Website copywriter? I told him I’d like to begin selling some of my more robust copywriting lessons as information products, but I never have before. Barry Feldman is a freelance copywriter, creative director, and content marketing creator and consultant. It felt like you were talking to me.” I was talking to you.”.

Copywriting 167

Copywriting Skype Conference Social Media 167

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. Honing creative skills in a multicultural environment. Storytelling symbiosis and sustainable innovation. Copywriting tips for politically correct content.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

nDash

NOVEMBER 23, 2020

My areas of focus include storytelling, business, psychology, and mental health. Rachel Lake – Creative Storyteller. “My Hannah Isaacs – Copywriter and Marketing Strategist . “I’m Behavioral health . Medication management . Women’s health . Workplace wellness. Hire Roxanna on nDash. Body image.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Contently

OCTOBER 16, 2018

For the last few years, I’ve done freelance copywriting for a major e-commerce brand, on a project-by-project basis. I’m also doing some freelance copywriting and consulting for a startup that’s launching later this year. I look up to media companies in terms of style, storytelling, and writing quality.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Digital Marketing World Forum

MAY 16, 2019

Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. The creative process must begin with a strong copy line, from which designs and visuals can be extrapolated. Nucco Brain is a buzzing visual storytelling studio in London’s Tech City. FRAMING THE STORY.

Storytelling 56

Storytelling Copywriting Buzz Course 56

Hubspot

MARCH 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. Below, we’ll show you some of the best above the fold content examples to get your creative juices flowing, so read on to get inspired. In web design, the same principle applies. Above The Fold.

Examples 101

Examples Advertising Agencies Work Management Paid Search Agency 101

Hubspot

APRIL 28, 2020

Content managers are creative. In addition to creativity, being a content manager usually involves the management of projects and a content team. We've lightly touched on a few of the skills you need to be a content manager, including creativity, leadership, data interpretation, and organization.

Enterprise Management 101

Enterprise Management Work Management Marketing Management CMS Development 101

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. A copywriter, ghostwriter, and blogger for hire. I harness the power of storytelling, content marketing, and creativity to create content that better connects with audiences and helps you expand your reach. Area of expertise: . real estate, deeds, and wills. privacy law. law and medicine.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Content Marketing Institute

JANUARY 8, 2019

They create an opportunity for creative storytelling. And, since stories can help conversions , landing pages are ripe for good storytelling. Custom illustrations on landing pages are ideal for engaging storytelling, says @sara_mcguire ? Click To Tweet. sara_mcguire ? Click To Tweet. Facial cues can be subtle.

Landing Pages 104

Landing Pages Tactics Conversion Storytelling 104

SmartBug Media

DECEMBER 30, 2020

Playing off the “b” in their name and the concept of the circle of lifecycle management, our creative team worked closely with the client on each logo iteration. By focusing on visual storytelling, our approach was to guide visitors through the product galleries with a simple to navigate mega-menu.

Design 105

Design CMS Development Best Practices Work Management 105

Huptech Web

JULY 14, 2023

Imagine your product description as a wordsmith’s playground, where creativity meets strategic keyword placement. Get ready to unleash your creativity, charm your way into the hearts (and shopping carts) of your target audience, and give search engines a reason to rank you at the top. Absolutely!

Product 52

Product Tips eCommerce Cross-Selling 52

Content Marketing Institute

JUNE 15, 2018

The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Lifestyle storytelling. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions.

Content Marketing 96

Content Marketing Paid Search Agency Storytelling Content 96