ViewPoint

MARCH 19, 2018

I have people to do that and we get website stats. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Moz

OCTOBER 10, 2018

As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" So, why don't we just give up on search marketing altogether? Posted by Dr-Pete Search is changing.

Stats 49

Stats SEO SERP CTR 49

Contently

MAY 15, 2017

” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. As more brands build sophisticated content marketing programs, better performance metrics like returning visitor rate, finish rate, and engagement rate have emerged. I’m not surprised.

Correlation 166

Correlation Lead Scoring Lead Ranking Content 166

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. It reveals a positive correlation between martech stack size and digital IQ. Guess what?

Marketing Management 106

Marketing Management Gartner Correlation Paid Search Agency 106

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high. Hire, hire, hire.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Sprout Social

OCTOBER 27, 2022

” You’ll also find customers using it to report service outages: Good afternoon lethal Energy, Thank you for contacting Mediacom with your concerns. This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. Facebook customer service stats.

Social Media 106

Social Media Statistics Marketing Management Ideal Customer Profiles 106

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. more likely to be correlated with a purchase decision <6 months. increase YOY.

Demand 52

Demand B2B Webinar Metrics Intent 52

Brightedge

AUGUST 8, 2022

Furthermore, platforms and reports like Google Lighthouse, PageSpeed Insights, and Page Experience all include dedicated features for optimizing mobile websites. Marketers will also see noticeably higher conversion rates from a site that is not only mobile-ready but fully optimized. Mobile Readiness: A Checklist.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. In 2020 they are changing the way brands operate and causing marketing teams to evolve. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Marketing team barriers to in-housing.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. Focus on the facts and stats that enable senior mangers to easily understand and quantify what you’re saying.

Work Management 235

Work Management Marketing Management Planning Tips 235

Inbox Insight

SEPTEMBER 10, 2020

And this means that marketing departments are searching for new solutions to help them stand out. We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. The marketing professionals we surveyed. Marketing technology.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

KoMarketing Associates

MAY 19, 2015

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Want more information on the mobile update?

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

Content Standard

SEPTEMBER 10, 2016

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. percent in 2016.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Bannerflow

JANUARY 29, 2020

In fact, 85% of marketers have moved, or are in the process of moving operations in-house. Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. A remarkable achievement!

Creativity 75

Creativity ROI Marketing AI Paid Search Agency 75

Hubspot

SEPTEMBER 21, 2016

This approach shouldn't change , but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe, resulting in the 2016 State of Inbound report.

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. Earlier this year I asked if there’s a leadership gap in B2B Marketing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Campaigns 139

Campaigns Examples Design Planning 139

Hubspot

NOVEMBER 21, 2014

The best marketers I know are curious. If you consider yourself a curious marketer, we''ve got a treat for you. Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles.

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan.

Lead Scoring 107

Lead Scoring Lead Ranking Enterprise Management Template 107

Hubspot

MARCH 2, 2020

Meanwhile, if you're a marketer or advertiser, considering the future work landscape can help you make decisions about which work styles could be best for your career in the long run. 8 Ways the Workplace is Changing for Marketers. 8 Ways the Workplace is Changing for Marketers. The remote workforce will continue to grow.

Marketing AI 100

Marketing AI Paid Search Agency Planning Work Management 100

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming. Sent Messages Report. Stats by page.

Facebook 77

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 77

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. And if there’s one area where transformation is even more rapid, it is the technology that powers content marketing. Recently, the folks at Ascend2 released their latest Marketing Technology Trends report. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Porch Group Media

SEPTEMBER 10, 2019

Customer Retention Marketing Trends and Tactics. Here are some amazing statistics on customer retention and loyalty: According to Marketing Metrics, if a customer has previously made a purchase from your company, there is at least a 60 percent chance that the customer will make at least one more purchase.

Tactics 53

Tactics Trends Loyalty Paid Search Agency 53

chiefmartech

MARCH 14, 2018

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. Marketing ops & tech roles exist in both B2B and B2C. Marketing technology and operations is steadily becoming a more mature profession.

Customer Surveys 59

Customer Surveys Correlation Distribution Work Management 59

Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

Social Media 161

Social Media Media Stats Statistics 161

Hubspot

JULY 13, 2023

Table of Contents The Top 8 Concerns About Using AI 6 Tips for Addressing AI Fears The Top 8 Concerns About Using AI Of sales professionals, 57% think that most salespeople will use AI in their roles by 2024, according to HubSpot’s State of AI report. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 57

Marketing AI Tips Work Management Ethics 57

Attendify

SEPTEMBER 28, 2019

If you keep close track of when you promote particular speakers and sessions via email, social media and other channels, and then cross reference that against your registration platform’s reports , you’ll be able to make a strong connection between the two. Did you know there’s actually a science to composing a great survey?

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Thus, on-page engagement bears a direct correlation with improving your organic rankings. Video content boosts organic SEO and helps marketers cultivate their brand resonance. Marketers can brand their video thumbnails to build brand recognition.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. And 70% use it as part of their overall marketing strategy. Let’s dive right in. 2: Engage your target audience.

Social Media 87

Social Media Media Ideal Customer Profiles Youtube 87

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.” That we can attest to.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. For three days, content marketers from around the world take Cleveland by storm. Let’s take a look at three big takeaways from Content Marketing World 2016: 1.

ROI 48

ROI Content Marketing Planning Thought Leadership 48

Inbox Insight

SEPTEMBER 18, 2018

What is Account based marketing? Account-based marketing, ABM, or key account marketing (whatever you want to call it) is a business marketing strategy that has grown significant momentum over recent years. Why does it get marketers excited? In fact 80% say ABM outstrips alternative marketing initiatives.

Account Based Marketing 70

Account Based Marketing ABM Planning Demand Generation Agencies 70

NetLine

SEPTEMBER 3, 2020

we reported in our last blog. Tailing Human Resources were audiences from the Legal, Insurance, Marketing, and Quality Assurance fields, respectively. Correlation between COVID consumption and WFH consumption often go hand-in-hand, though it’s certainly not a given, clearly. of total HR consumption.

Work Management 59

Work Management B2B Marketing Management Content 59