SEO vs. SEM: Combining the Two to Maximize SERP Real Estate
Brightedge
MAY 7, 2021
SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). 93% of digital marketers are investing in paid ads. What is SEM?
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