Improve Your CPA to Make the Most of Your Marketing Budget
Unbounce
JUNE 10, 2021
Marketers talk a lot about getting customers, but not so much about what it costs. Cost-per-action (CPA) is one way to measure this. Let’s explore what CPA is, how it works, what causes a high CPA, and what you can do to lower it (to get more bang for your buck). . Google’s Quality Score, CPA, and You.
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