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What’s the Best Content Marketing Course for Beginners?

Marketing Insider Group

This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. But you need to start somewhere.

Course 330
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Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Trade Press Services Newsletter

Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. As you chart your course, here are seven tips to help navigate the journey forward. Success begins with setting a clear course for your journey.

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform. This is a smart move for Drift.

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Top 6 Free Content Writing Courses

nDash

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. These courses are not just for new content writers. The good news?

Course 98
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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.

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How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

Employee advocacy, of course! He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. But what’s the best way to tell their story?

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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). What Can We Do to Re-position the CMO Role? How can we re-position the role of the B2B CMO? All of this begs the question: Is the role of the B2B CMO past its prime?

CMO 147
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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.