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Lead Scoring: Tools and Tactics to Convert Customers

Act-On

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

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The 10 Best Webinar and Webcasting Tools

Webbiquity

GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

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Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Martech

Also, how can the retailer use a CDP or other tools to unify first-party data? Also, how can the retailer use a CDP or other tools to unify first-party data? To unify first-party data, a retailer can utilize a Customer Data Platform (CDP) and other tools. What is deterministic matching?

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences.

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