Sana Commerce

FEBRUARY 6, 2024

In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention. Targeted email campaigns : Segment email lists based on various criteria, such as industry, company size, past purchase behavior, or engagement level.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Martech

MAY 6, 2024

While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. Nurture these leads with relevant information to encourage them to make a purchase.

Lead Ranking 105

Lead Ranking Lead Scoring Sales Qualified Leads Cross-Selling 105

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Reevaluate your organisation’s upselling and cross-selling strategies. Why customer retention should be your top priority.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Spiralytics

APRIL 25, 2024

How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? As B2B marketers leverage information to tailor their engagement strategies to resonate on a personal level with each customer. But there’s much more you can do with CRM to drive customer retention.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

The Lead Agency

MAY 11, 2022

They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. . The Importance of B2B Customer loyalty . While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. An example could be, “What marketing qualified leads (MQLs) are most likely to make a purchase this month?”. You may need to pull from historical data, demographic information, and firmographic characteristics.

Lead Ranking 351

Lead Ranking Analytics Marketing AI Marketing Budget 351

Madison Logic

MAY 15, 2024

Accounts continuing to interact with ABM content and messaging after the sale may be ripe for cross-sell or upsell activities, while those with a drop in engagement behavior might signal that they require more nurturing. A chart that compares upselling and cross-selling. Courtesy of Madison Logic.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Convince & Convert

APRIL 12, 2024

According to SociallyBuzz, 78% of consumers are more likely and willing to make a purchase from a brand after a positive engagement with the brand on social media. Build a process to market your wins internally on a consistent basis and include cross-functional teams. Inform them on what you’re trying to do (i.e. Context is key.

Social Media 139

Social Media ROI Media Cross-Selling 139

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout. In reality, this scenario rarely happens.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Zoominfo

MAY 20, 2021

At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These early-stage emails should provide more information about your product or service. These are loyal customers who interact with your brand frequently and make repeat purchases.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

Lead Ranking 91

Lead Ranking Allocation Churn Rate Lead Scoring 91

SmartBug Media

FEBRUARY 8, 2023

Use customer data such as purchase history, browsing history, and demographic information to create personalized product recommendations for individual customers. For example, if a customer has purchased outdoor gear in the past, you might recommend other outdoor gear products to them. Offer personalized loyalty rewards.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. What is B2B Selling Experience? The stakes are higher, and purchases are often strategic investments.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Zoominfo

JANUARY 15, 2021

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. From a go-to-market standpoint, it offers users the ability to understand where their solution stands in the current ecosystem and how to adapt them in selling, marketing, or product strategies.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

SendX

MAY 13, 2021

Providing valuable information, advice, and entertainment incentivize subscribers to follow what your business is up to. Besides making customers feel more involved with your business, this information will help you refine your engagement approach. SMS and email marketing can both deliver newsletters to your customers and leads.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

Providing valuable information, advice, and entertainment incentivize subscribers to follow what your business is up to. Besides making customers feel more involved with your business, this information will help you refine your engagement approach. SMS and email marketing can both deliver newsletters to your customers and leads.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

DECEMBER 28, 2020

The aim is to keep you informed so as to choose the best CRM email marketing software. With it, you can launch marketing campaigns, save the contact information of your customers and potential customers, spot sales opportunities in your business and take note of issues that happened in the course of delivering service to your customer.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Heinz Marketing

JUNE 30, 2023

Leveraging metrics plays a vital role in this process, as it provides actionable insights and quantifiable measures to track progress and make informed decisions. Understanding the Significance of Metrics in B2B Customer-Led Growth Metrics serve as the foundation for informed decision-making in B2B customer-led growth.

Churn Rate 104

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 104

SmartBug Media

FEBRUARY 17, 2023

When customers feel like a business is providing them with a personalized and relevant experience, they are more likely to engage with the business and make a purchase. This can make the customer more likely to spend more time on the website, browse products, and ultimately make a purchase. It helps to increase sales.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

SmartBug Media

MARCH 4, 2024

Analyze Purchase History Exceptional customer support goes a long way toward improving retention. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Vision Edge Marketing

OCTOBER 10, 2023

By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. Purchase our Performance and Operational Excellence Assessment. Purchase Your Assessment For those less familiar with process mapping, we’ve recapped the seven primary steps below.

Process 231

Process Optimization Work Management Marketing Management 231

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

This builds trust, which lays the foundation for a long-term relationship and customer loyalty. Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. You can improve customer loyalty with engaging and seamless advertising by using unified customer profiles from Data Cloud. Open the report What is first-party data advertising?

Paid Search Agency 101

Paid Search Agency Features Personalization Ads 101

Huptech Web

APRIL 1, 2024

Make purchases. They repeat the process, purchasing more products. That’s when you realize that the customer journey experience never truly ends— not even after a purchase. Today, you’ll learn what happens after a purchase— the post-purchase scenario. They discover your brand. Explore your store.

Order 52

Order Optimization Loyalty Lead Scoring 52

Rev

JANUARY 11, 2023

At Rev, we refer to this type of information as a company’s exegraphics—data points that give insight into how the company executes its mission. This not only brings in more potential sales but also shows your existing customers how much you value their loyalty. How big are the teams that end up using your product?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

BenchmarkONE

DECEMBER 28, 2022

Or noticed that for just a small amount more, you can add a few more features to that software you’re purchasing? . What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Sharpspring

JULY 31, 2017

You’re hit with a tidal wave of cynicism about advertising, impatience with the sales process, and the impersonal nature of internet purchases. Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty.

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. Personalization: Personalized interactions enhance customer satisfaction and loyalty. This helps foster long-term relationships and promotes customer loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Exo B2B

FEBRUARY 28, 2024

Expanded purchase: a distinctive experience encourages customers to explore your product range Customer longevity: customers who enjoy interacting with your brand remain loyal for a long time. The correlation between an outstanding customer experience and a healthy financial situation is obvious when you get right down to it.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Zoominfo

MAY 20, 2021

Stage 1: New Subscribers At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These early-stage emails should provide more information about your product or service. The cross-industry average for hard bounces is 0.58%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. This provides a wealth of information you can use to generate high-quality leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Even better: OOBO often results in opportunities to cross- and upsell. While chat features and easy access to service agents can help customers get product information quickly, OOBO in your customer support arsenal leaves no sale to chance. Service agents can cross-sell and upsell with OOBO.

Order 97

Order Ideal Customer Profiles Service Cross-Selling 97

Madison Logic

MAY 3, 2023

Ensure you get the most out of your program efforts with our three tips for maximizing your ABM budget. This allows you to deliver a better customer experience to increase brand trust and loyalty. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

Ensure you get the most out of your program efforts with our three tips for maximizing your ABM budget. This allows you to deliver a better customer experience to increase brand trust and loyalty. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Outgrow

FEBRUARY 12, 2023

Run Flash Sale Campaigns According to Kibo Commerce, 50% of purchases happen during the first hour of the flash sale. So, start segmenting your leads and send them offers that correspond to their demography, income group, preferences, past purchases, and on-site behavior. Restrict it to an order purchase of a certain amount.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Optinmonster

JUNE 26, 2023

The goal is to capture the interest and contact information of people who are interested in what you’re selling. Lead Magnet Workflow A lead magnet is something valuable you give away for free in exchange for contact information. Their contact information goes into your automation platform.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60