KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back.

CTR 53

CTR API Impressions SERP 53

Anyword

AUGUST 18, 2022

What are the top three to four keywords I want to optimize? Your Core Keywords. After you’ve identified your target market, it’s time to research which keywords they are using to search for businesses like yours. Take these keywords and add internal and external links to any of your relevant content pages.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Use Google Autocomplete.

PPC 53

PPC Keywords Top of Funnel Research 53

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + By increasing your organic rankings for relevant keyword terms and avoiding optimization for irrelevant terms, you can control the types of people who visit you organically. For example, do you want to avoid competition by targeting local keywords, or compete on a national level?

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. For example, average session duration measures how long users stay on your website. Why does Google like tables of contents?

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Launch Marketing

JANUARY 27, 2021

To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. The wrong keywords can generate clicks but deter viewers on your website from completing the desired call to action (CTA) that will ultimately help you achieve your stated campaign objectives.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

KoMarketing Associates

AUGUST 11, 2015

That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline. Nespresso uses dynamic Display Ads to increase CTR by 23%.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Outbrain

JUNE 18, 2018

Optimize the description box with some relevant long tail keywords. However, the smart money is on optimizing for a multitude of scenarios on a topic, over a specified keyword. Target a keyword, but optimize for intent. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com.

CTR 50

CTR Features Organization SERP 50

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. For example, average session duration measures how long users stay on your website. Why does Google like tables of contents?

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brandpoint

DECEMBER 13, 2018

how long users stay on a page. Click-through rate (CTR) = clicks/impressions. Despite the brilliance of your content, users won’t click on your post if the meta title does not relate to the query, include relevant keywords or help answer their question. Posts with high impressions, but few clicks, will have a low CTR.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Conductor

OCTOBER 28, 2019

SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. With paid search, there is opportunity to explore buying broad or broad modified keywords.

SEM 68

SEM SEO Long Tail Marketing SERP 68

seo.co

JULY 26, 2023

As long as you have an SEO-friendly site design , you have a good foundation to work with, and from there, you’ll need to learn how to implement the following SEO components. Keyword and subject research SEO begins with determining what queries users type into search engines when they need your product or service.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

KoMarketing Associates

JUNE 1, 2016

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. The top four paid ads will stand out, which could improve CTR and overall ad performance. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Here are 20 of my favorites. Tools for Topic Generation.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

seo.co

NOVEMBER 1, 2021

The concept behind CTR influence is pretty simple, and it’s likely the reason so many search optimizers have found it easy to believe that it’s a verifiable ranking signal. Google has an anticipated spread of CTRs for its various search results ranks. The Idea Behind Click-Through Rate Influence. Image Source: Moz ).

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Sharpspring

FEBRUARY 13, 2020

To begin with PPC, you’ll bid on advertising keywords. Which keywords will be the most effective ? The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. How does your audience use social media?

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Huptech Web

SEPTEMBER 23, 2022

Perform Keyword Research. Advertisers have to pay a value depending on the keywords, platform, and audience. Pay Per Click optimization refers to modifying the campaign settings, ad group structure, keywords, and landing pages of a PPC campaign to increase the campaign’s reach. Perform Keyword Research.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Hubspot

NOVEMBER 24, 2017

Has the post declined in the rankings for a major keyword? Find the highest-volume keyword the post is ranking in the top five for. Go to Google Trends and enter that keyword. Has the post declined in the rankings for a major keyword? Notice any particularly high-volume keywords you dropped in rank for.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Martech

OCTOBER 19, 2022

There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. When you get into the long tail, there’s just not enough humans to generate that many ad impressions. The winning bidder’s ad is served on the site. .

Advertising Agencies 106

Advertising Agencies Paid Content Cost Per Thousand Advertisements 106

Sharpspring

FEBRUARY 13, 2020

To begin with PPC, you’ll bid on advertising keywords. Which keywords will be the most effective ? The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. How does your audience use social media?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

QuanticMind

NOVEMBER 5, 2019

With automatic campaigns, you allow Amazon to determine when to display your ad based on keywords identified in the title, description, and other aspects of your listing. Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Select the Right Keywords. Optimize Bids.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Content Marketing Institute

JANUARY 23, 2018

Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%. Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Not at all.

FAQ 106

FAQ Traffic Features Trigger Marketing 106

Launch Marketing

NOVEMBER 21, 2018

Another important aspect of PPC campaign planning is to perform keyword research for paid search campaigns on Google or Bing Ads. Having a solid list of relevant, focused keywords, could be the difference between having a positive ROI or spending hundreds and thousands of dollars on irrelevant clicks due to poor keyword usage.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

LeadSquared

AUGUST 7, 2013

If you are a beginner, the best practice would be to first create an ad campaign/ad group with only few (1 to 5) keywords and setup some budget that you are willing to spend initially. If the CTR and the ad position is poor, you might choose to increase the price for the keyword. Question 2. Question 3. Question 5.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. there are kind of a lot of keywords out there.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Moz

FEBRUARY 20, 2019

Keyword Hero. The CTR of organic search is up to par with Facebook. It looks like email flows are the clear winner in terms of CTR to the website, which has a highly engaged community of users who return fairly often and advocate passionately. It is to be expected for this CTR to be high. What's been done already?

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

QuanticMind

NOVEMBER 30, 2018

This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. This is where you set up your bids on the keywords you want to trigger an ad display.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

QuanticMind

SEPTEMBER 28, 2018

The same goes for keyword bid optimization. You’ve probably identified ads, ad groups and keywords. And while you may have a great start in the process, there are likely a host of underrated, yet profitable, ways to conduct bid optimization of keywords that you could be overlooking.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

flux.la

FEBRUARY 1, 2020

Google search results are ranked according to these three factors: Keyword Relevancy Number of Backlinks RankBrain. Depending on the search keyword, RankBrain can increase or decrease the importance of content length, content originality, domain authority, backlinks, reviews, etc. 4) Keyword Selection. 4) Keyword Selection.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52