Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. This is how you get something much more powerful than advocacy.Just as with the evolution of marketing to customer-centricity , employee activation needs to be more about the employee experience.

Effectiveness 228

Effectiveness Peer-to-peer Guidelines Thought Leadership 228

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

Social Media 204

Social Media Promotion Creativity Media 204

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”).

Analysis 136

Analysis Marketing & Strategy Advertising Benchmark Comparison 136

Televerde

JUNE 22, 2021

With the right tools, you can focus your time on growing your business instead of curating content for social media. Automating your social media ensures you are posting the right content at the right time to reach your audience. Automation also cuts down on the slow content curation process.

Social Media 64

Social Media Automation Tools Personalization 64

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Scoop.it

OCTOBER 28, 2021

Using social media to influence the audience is the speediest way to improve the business presence. Today, most sizes and types of businesses consider social media marketing a big deal, and customers expect to connect with various brands they are interested in. Social Media Statistics: Have Deep Insight into!

Social Media 52

Social Media Media Social Networks Curation 52

Scoop.it

APRIL 19, 2022

They are the panels that show key business details, including location, office hours, and customer reviews. However, many firms get blogging wrong, pushing out mediocre content or – even worse – publishing a couple of posts and then leaving everything to go dormant. Leverage Curated Content. Start Email Marketing.

Small Business Marketing 76

Small Business Marketing Cost Online Marketing Effectiveness 76

Scoop.it

JANUARY 23, 2020

The growth of each company depends on two essential groups: its employees and its customers. More often than not, companies put a lot of emphasis on the customer part. And secondly, successful marketing doesn’t just work on acquiring new customers, but retaining them for a long time. This is possible thanks to content.

Paid Search Agency 87

Paid Search Agency Curation Peer-to-peer Thought Leadership 87

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

MARCH 26, 2020

They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts.

Social Media 142

Social Media Enterprise Management Work Management Marketing Management 142

EveryoneSocial

JUNE 29, 2022

Use the same photo across your social networks to consistently communicate your personal brand and make it easy for people to identify you. Whether you’re looking for new job opportunities or trying to connect with potential customers, you can’t effectively accomplish either on social media unless you’re easy to find.

Ideal Customer Profiles 55

Ideal Customer Profiles Social Media Profiling Media 55

Buffer

OCTOBER 1, 2018

According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.)

Social Media 109

Social Media Organization Paid Search Agency Media 109

Valasys

FEBRUARY 20, 2023

Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Scoop.it

MAY 11, 2023

Start by researching the free tools in these categories and see if they boast the features you need.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. When customers asked if any celebrities ever ate at Potbelly, the handle immediately responded back.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Curation User-Generated Content 91

Sprout Social

NOVEMBER 1, 2016

But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media.

Social Media 90

Social Media Class Word of Mouth Media 90

Sprout Social

JANUARY 9, 2017

Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. Use Videos. Videos continue to dominate Facebook viewership.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Start by creating a list of social media objectives and goals.

Social Media 93

Social Media Media Business Social Networks 93

Hubspot

SEPTEMBER 4, 2019

At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Apps for sales teams.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Advertising Agencies 74

BuzzSumo

FEBRUARY 24, 2021

But with strategic content curation, you can become the go-to industry source they’re looking for. As days pass, more and more content gets published, good or bad. My friends, we are talking about content curation , a not-so-new concept that top marketers have been utilizing for years now. Types of content curation.

Curation 145

Curation Content Distribution Trends 145

Webbiquity

DECEMBER 16, 2013

Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.), but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials).

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

flux.la

AUGUST 11, 2020

Business moguls, media personalities, and customers all-alike can find something tailored for them. Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites. You’ll also learn how and where to best connect with your customers.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Sprout Social

MAY 8, 2019

Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. There’s no shortage of Instagram content you can publish to fill up your feed. Customer photos. Bite-sized videos. And that leads us to our next point.

Paid Content 108

Paid Content Promotion Ideal Customer Profiles Tagging 108

Sprout Social

APRIL 21, 2020

As a result of the economic downturn, some of your customers may be delaying purchases or keeping a closer eye on their finances. Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. Listening can also help your brand stay a step ahead of a brewing crisis.

Peer-to-peer 121

Peer-to-peer Work Management Marketing Management Budget Programs 121

Marketing Insider Group

DECEMBER 23, 2013

I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. They were all videos. Standard annual round-up post here. Top 10 posts of the year.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 110

Social Media Paid Content Media Business 110

Biznology

JUNE 17, 2020

The responsibility of a company is to serve the customer. The responsibility of leadership is to serve their people so that their people may better serve the customer. If leaders fail to serve their people first, customers and the company will suffer. Do the best you can to support your employees. What is internal communication?

Barriers 104

Barriers Peer-to-peer Work Management Organic Leads 104

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Instead create an image or a video and link to your article from a comment. Here’s mine.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Sprout Social

DECEMBER 27, 2016

The company that promises you 4,000 followers in an hour will not give you valuable customers. This includes coworkers, customers and all your mobile push notifications. These tasks depend on if you’re the only person managing the company’s social media account or if you’re part of a team. Curate content. Daily Checklist.

Social Media 72

Social Media Optimization Media RSS 72

Scoop.it

DECEMBER 7, 2021

All areas have the ability to deliver a powerful effect on the influence of your website and the content you publish on it – aiding the rise of your position across Google’s SERPs. With this in mind, social media SEO is essential for all businesses large or small across a wide range of industries. Image: Semrush ).

Social Networks 80

Social Networks Social Media Network Marketing Social Marketing 80

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Click To Tweet.

Curation 111

Curation Tools Enterprise Management Content 111

EveryoneSocial

DECEMBER 17, 2020

We love providing educational material and insights into the value of social media, employee engagement, employer branding, employee communications, etc. While we can continue to tell you about all our great customers and the impact EveryoneSocial has on their businesses in various ways, we wanted to go a step further.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. As noted here previously, “85% (of B2B buyers) prefer text over video. 1) Animoto.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Hubspot

MAY 29, 2014

7) >75% of Buzzfeed''s visitors are from social and >50% from mobile. 8) According to Shareaholic, Pinterest amounted to 7% of social media traffic referrals worldwide. 9) The average article reaches half its total social referrals in 6.5 2) Google''s average revenue per user is 6X that of Facebook. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Convince & Convert

NOVEMBER 1, 2011

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual. Check em out! ). Brian: Wow.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Here is a short video from the company explaining what it is. Check out the news article featured in the video, look familiar?). Here are some of the key tips for marketers: You should be publishing not advertising.

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28